Facebook ad Learning vs Active

20 2 6

Just like the subject says, 


1- does anyone know what the difference between the two of them?

2- When to use each of them?

3- Pros/Cons of each


Please don't pass by if you know something about the topic, write something that might benefit me. Thank you.


This is an accepted solution.

This link seems to have a decent amount of info, although it's 2 years old, so there may be differences now:



It says it helps optimize your ads for your goals, but it could take a while (and budget) to experiment and optimize.

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