Facebook ad Learning vs Active

Solved
Mo-Flynn
Excursionist
20 2 6

Just like the subject says, 

 

1- does anyone know what the difference between the two of them?

2- When to use each of them?

3- Pros/Cons of each

 

Please don't pass by if you know something about the topic, write something that might benefit me. Thank you.

0 Likes

This is an accepted solution.

This link seems to have a decent amount of info, although it's 2 years old, so there may be differences now:

https://www.leadguru.co.uk/facebook-ads-learning-phase/

 

It says it helps optimize your ads for your goals, but it could take a while (and budget) to experiment and optimize.

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