I'm the owner of themeowlover.com - a cat accessories store
I've run a PPE ad for this product:
I'm getting a lot of involvement: from reach of 718 I get 135 results (Post Engagement), but the problem I get ridiculous amount of traffic - around 8 people clicked to my website.
Here is the ad: https://imgur.com/a/EYFdw
That amount of clicks is really really low. Its like paying a $1 per click.
Is it what should be expected from facbook ads? Is it that bad or I'm doing something the wrong way.
If I was getting traffic to my site I would have thought that my site should look better; but in this case I can't even get the traffic.
What do you think?
Thanks for any help,
Usually, PPE campaign objective is set only to test out if your audience is interested/engages with the product. I would suggest that you switch to a link click campaign to get actual traffic to your site.
Just be sure you use the same post as you used for the PPE campaign.
If you need any help let me know.
Joey @ www.joeyads.com
First and foremost, stop wasting your money advertising immediately!
As a fifteen year digital marketing consultant the first advice that I always give new clients is to build a solid foundation that is free from technical flaw and trustworthy. From there you want to optimize what you have for conversions and then for retention. Only then should you spend money towards bringing in traffic.
Your website is not what I would ever consider trustworthy and 10 seconds of research suggests that you've done no market research of your own. I mean, look at the following two links:
A national brand is half your price (Petsmart is the same price as you)... Not only do they have the trust that you do not but I can drive over and have that toy in my hands within 30 minutes while I must wait 14-28 days for yours. That's an insane delivery time by the way, who buys products a whole month before they need them? I can go to the link below and get it Prime in 2 days for half your price.
This is not intended to bash you - quite the contrary - this is intended to stop you from throwing money away. Your website requires further thought and a full page-by-page evaluation before you ever get to that step.
Too many CTA for one ad, I think... You have 3 CTAs: "Shop now" (in the button), "Claim yours here" and "Tag and Share" (Description). So many CTAs make people confused. I think it would be better that you focus on 1 CTA.
But wait, what is your objective? Getting click or engagement? If I was you, I would divide my campaign into 2 stages:
This technique is Facebook remarketing.
If it does not work, you can test another flow: 3 steps:
If you have promotion, you should mention it in your ad contents