Facebook ads shows website purchases but..

New Member
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My ad campaign shows purchases for a certain product that promoting. But there are no orders on my Shopify admin. Am I doing something wrong?

 

I did install Facebook Pixel on my Shopify store. There are other products that I'm promoting as well and it show my sales and it is synced with my Facebook Ads website purchases.

 

Please can someone help me

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Shopify Partner
121 8 102

Hi, 

 

It sounds like there is a problem with the Facebook pixel and it might be recording when someone places in cart, rather than purchases. I would try removing the Facebook pixel and installing the Facebook app in order to track these purchases. 

 

However, it is important to note that the Facebook pixel is not always accurate and typically reports slightly higher than your Shopify dashboard. Always refer to the Shopify dashboard to find the actual sales generated from a Facebook ad.

 

Good luck!

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