Facebook ads site visit is higher than Shopify

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Hi,

 

We run the facebook ads (conversion), and every times we run the campaign on Facebook, Link clicked from ads are higher than Shopify traffic report.

We integrate with facebook pixel on Shopify as well. My concern is that fb Pixel make more link clicked count on FB campaign.

Is there anyone concern about it any cases which lead to increase Link Clicked on FB ads?

 

Thanks,

Wunna

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