Facebook audiences

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New Member
17 0 0
When staring out advertising on Facebook should I create an A/B test to find what would be the best audience to target or should I create multiple ad sets under a campaign with these different audiences?
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Most Facebook marketers will create multiple ad sets. We do. Facebook's testing tools have historically been, well, crap. Some people are starting to trust them more.

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New Member
17 0 0

Thanks! that was really helpful :)

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