Facebook marketing

GracenCo
Excursionist
18 0 4

Hi everyone

I would like to ask a question regarding fb marketing. I've always been hearing $5 ads for the fb campaigns. If I were to do for e.g.

 

1 campaign - > 5 diff ad sets of 5 diff interests each at $5 per ad set - > 2 to 3 ads per ad set

From this, what should I be focusing on? The CTR or the CTC? And how long should I hold the ads before killing the ones not working? 

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DigitalArtisans
Tourist
141 11 26

Hello GreenCo!

 

Your approach to Facebook marketing is exactly right but you should allocate a daily budget for each ad set - approx. 10 USD per day.

 

After a week evaluate which ad sets have a low CTR (Click through rate) and drop those ads and increase the budget of the other ad sets with a higher CTR.

 

Thanks,

Digital Artisans

Hatim Ayoub | Designer | Developer
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GracenCo
Excursionist
18 0 4

@DigitalArtisans Hello, thanks for your input! I was wondering what CTR will be a good gauge to scale the ads higher? 

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DigitalArtisans
Tourist
141 11 26

Hi @GracenCo,

A CTR of around 35-40 percent is excellent!

Thanks,

Digital Artisans

Hatim Ayoub | Designer | Developer
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