Facebook pixel advanced matching + custom events

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Hi everyone,

 

We're using the native integration for our FB pixel and its standard events but I wanted to know what's the best way to implement custom events? This part isn't mentioned in the guide "adding a FB pixel to your store".

For example, I'd like to add a custom event "viewed" that would fire after the visitor spends 10+ and 30+ seconds on our landing page.

Should I use Google Tag Manager or is there a way to do that directly in the theme code of my store?

 

Also, is the advanced matching functionality natively integrated to Shopify?

This sends the email/phone/name back to FB within the purchase event (and thus slightly improve the matching rate between our ad campaigns and the conversions they effectively generated)

 

Thanks in advance!

 

 

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