It has been a slow start gaining traffic to our site but over the past few months we have been working with a SEO company to help with ranking. Some keywords we are now on page 1 or 2 which is great but...
I think our site is getting a heap of fake/bogus traffice as their behavior is all the same with a high bounce rate. The only go to home page, stay for around 20 seconds, then leave. They are from all over the world but mainly from the USA. I have read up about the spam bots such as buttons-for-sites and others, but the thing is, the traffic that is coming to our site is not from any referrals. Both Shopify and Google Analytics are saying they are all direct (about 90% per day are coming direct - seems unlikely for a reasonably new business).
This is now becoming very disheartening as I can no longer get excited about an increase in our site traffic as I beleive they are nothing but spam.
How can I tell real traffic from fake traffic? Is there a solution for this problem? Are there any Google Analytics experts out there who help me see that everything is set up okay. Perhaps there are errors?
Any advise would be great.
Hi Astrid - I suggest you filter out all visitors that stayed for less than 25 seconds on the site.
One of my clients was having a similar problem with traffic that was being generated from dating sites. He received almost 10,000 visitors with not a single visitor converting to a paying customer.