Hello! I have been open for about 4 months now and have only had sales from friends or other family. I did get one sale from someone I did not know. I was hoping to have had more sales by now. Can any of you please check out my website and Instagram page and give me some helpful feedback. I have a smaller budget and am looking for suggestions other than paid campaigns.
Below is m website:
Heya Emily! Thanks for sharing your store :)
The popup is ok but it is like every other popup we see and I don't want to place my information in there because there is not enough incentive to do so. I do not like the theme it is hard to navigate. Your watches look very generic and do not stand out. They are also very expensive so I do not see how you can market this to anyone :) The problem with this is that you will not make any sales at all no matter how long you wait. I hope this helps! :)
Your store looks very good and I see you put an effort to it. There are 3 things I think you should consider improving in your store.
1. Change the HERO image on the Homepage. It's not related in any way to the concept of the product. You have so many high-quality images of your products, why don't put one of those? When potential buyers get to your store, you have approx 3 seconds to get their attention, if you'll show them content that is unrelated to your store and product they'll simply get confused and leave. What brings me to...
2. The homepage main tagline/title, Instead of putting the name of your brand which is not familiar enough, put in one sentence what your store is all about, again you have 3 seconds to catch the buyer's attention.
3. You should invest a bit more in your logo and branding, your logo looks like a standard font. You can use Hacthful to help you create your logo easily and professionally.
However, I don't believe that the issues of not getting sales are related to your actual store.
It might be that you're not advertising enough or not doing that correctly. I think generating relevant traffic is the number ONE problem for every new Ecommerce store. It's quite a complex mission to create good advertising campaigns on Google and Facebook if you're not familiar enough with the options available or the relevant audience for your store.
You might want to try AdScale to help you with your advertising campaigns. It's a Shopify app that automatically creates and manage advertising campaigns for your store, using advanced AI technology.
What's unique about this app is that it use insights from millions of active campaigns in order to create a very accurate audience targeting that is tailored to your store and products.
You can learn more about it in this link: ecom.adscale.com
You can also watch this short video to understand how it works:
Hope it helps!