Generating traffic & interest prior to launch

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Excursionist
39 0 10

Hi there! This is my first post here on the Shopify forums, hopefully I don't break any rules in doing so :)

I'm in the process of starting up a beard care & grooming products store, targetting the Australian marketplace. I've sorted out (I think haha) all of the "business stuff" (banking, business registration, etc), got several suppliers lined up and have set up my shopify store. I've got Facebook, twitter and instagram accounts up and running. I am preparing to launch the store in May 2016, using April to purchase stock ready for the launch.

I have a few questions though around generating interest and traffic to my social media accounts (and susbequently, to my store) in advance of the launch. What I have been doing so far is using hootsuite to schedule posts (mostly beard memes and pictures) once or twice per day across all 3 platforms, as well as posting a couple of times per day (mostly just to facebook) with youtube videos, questions, etc .. Basically just trying to keep the pages "active" and generate some interest.

I have run one competition/giveaway for my facebook followers, just a simple "like and share this post!" and I am thinking of running another closer to launch (but I am mindful of the costs associated with this), but I am wondering what else I can do on a limited budget? I do run facebook ads, but only on a low budget (a few dollars a day) and have seen limited results from this. 

So, in summary:

(1) Is what I'm doing with my social media pages at this stage appropriate for generating some pre-launch "buzz?"

(2) What else would you recommend I do, or what should I / could I do differently?

I'd also really appreciate if some of you could take a look at my page http://www.greatbeard.com.au and provide me some pointers / feedback.

 

Thanks in advance!

 

-Dave @ The Great Australian Beard Company

W: http://www.greatbeard.com.au
F: http://www.facebook.com/greataustralianbeardco
E: info@greatbeard.com.au

Dave @ The Great Australian Beard Company W: http://www.greatbeard.com.au F: http://www.facebook.com/greataustralianbeardco E: info@greatbeard.com.au
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Shopify Staff
Shopify Staff
226 0 21

Hi David,

Stephen a Shopify Guru here :)

Running events on your Social media platforms is a great Idea for generating interest in the store and a great way to generate likes for your facebook store. Should you chose to run an event such as this I would suggest having the customers sign up for it through a forum on your store. That will generate traffic for the store and will allow you to build a client list for your mailing list.

If you don't have your stores Domains verified with Google I would strongly suggest doing so as well as submitting your stores sitemap to Google and setting up the Google shopping application for your store.

https://docs.shopify.com/manual/sell-online/online-store/google-integration

https://apps.shopify.com/google-shopping

https://docs.shopify.com/manual/using-themes/find-site-map

You could also forgo the Facebook adds and swap over to Google Adwords, this service may cost more than Facebook Adds but the results tend to be much better with Google Adwords.

https://www.shopify.com/blog/3108112-search-advertising-101-your-guide-to-google-adwords

I had a look at your store and to be honest, there is nothing much to say at the moment I like the Logo on the home page but there is nothing on the homepage apart from that. I would suggest adding a few images of your products being used.

One thing I often see with new stores when they first add-in product images are the images are not the same size wich does not look great when the products are viewed on the homepage or on a collection page. I would suggest having all of your images a uniformed size before adding them to the store.

Hope that helps, feel free to drop us a line at support@shopify.com if you have any other questions. 
Stephen :)

 

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Shopify Staff
Shopify Staff
3 0 0

Hi David,

Congratulations on getting started!  There is a short video we have produced called How to Drive Targeted Traffic to your Online Store.  It's a little under 8 minutes and walks you through 6 practical tactics you can consider for your business.  You can choose what works for you.

https://www.shopify.ca/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video

I also walked through your store and suggest getting your products added with consistent and high quality images to grab people's attention and showcase your shop in the best way.

If you have a small number of products it might be great to display those right on your home page.

I hope this has been helpful.  Good luck with your journey!

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New Member
1 0 0

Hi Stephen,

 

I would like to generate traffic and interest before my launch. By starting a campaign for a introductory product of my skin care lin? I have a instagram/twitter/facebook company pages which are active and I have a new ambassdor for the company. I would like to focus on Brazil and America as this is where I recieve most of my interest. I will be launching in 2016!

I would like you to take a look at my website and social media and give some advice as the best marketing strategy to use. 

www.wdmichellehope.com

Email: support@wdmichellehope.com

 

Best,

Michelle

 

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Excursionist
39 0 10

Thanks guys, I really appreciate your thoughts and suggestions! I will definitely view that video you have recommended Dave and look at all of those google related suggestions.

With regard to products, because I am re-selling products from other brands, which are available elsewhere, I am a little bit wary of uploading images & information about the products early. I feel like that could potentially cost me customers who go "Oh, I like that product.. where can I get it NOW"

 

Thanks again!

-Dave @ The Great Australian Beard Company

W: http://www.greatbeard.com.au
F: http://www.facebook.com/greataustralianbeardco
E: info@greatbeard.com.au

Dave @ The Great Australian Beard Company W: http://www.greatbeard.com.au F: http://www.facebook.com/greataustralianbeardco E: info@greatbeard.com.au
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Shopify Partner
2294 116 353

 I feel like that could potentially cost me customers who go "Oh, I like that product.. where can I get it NOW"

  1. Lock your storefront
    1. you have no products to show any potentials that see that will bounce and remember the wasted time if they see your brand name again
    2. remember the give the password to people|support you want to view the store from then on.
  2.  Change the password page with email form that'll notify user when your actually shipping
  3. Prepare in advance your launch email to match your brand <-- dont skimp on this.
  4. Search these forums for hype build  , building buzz, boost traffic, etc
  5. Skip all the above and hire a marketer to market so you can business the business
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Excursionist
39 0 10

Thanks Paul - I had it suggested to me that it may be beneficial to have the site unlocked even before I launch, with dummy products (ie the placeholder "Beard Oil" and "Beard Balm" products) to allow search engines to start finding me and gaining a little bit of page rank. Is this not the case?

Also, if I lock the store front again then the blog posts (of which there is only one so far, but intend to add several more this month) won't be visible either will they? Again, I thought it was beneficial from an SEO point of view to have these pages visible.

Happy to hear your thoughts on it :) I'm completely new to all of this so learning more with every post!

-Dave @ The Great Australian Beard Company

W: http://www.greatbeard.com.au
F: http://www.facebook.com/greataustralianbeardco
E: info@greatbeard.com.au

Dave @ The Great Australian Beard Company W: http://www.greatbeard.com.au F: http://www.facebook.com/greataustralianbeardco E: info@greatbeard.com.au
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Shopify Partner
2294 116 353

 the site unlocked even before I launch...to allow search engines to start finding me 

you should be submitting your site through things like webmaster tools, generice"placeholder products" is not something you want to be ranked for, you want to be ranked for genuine content. Thier is a bit of wisdom(indexing collections,etc) in there that can be easily missapplied and should have professional guidance to avoid shooting your foot off.

and gaining a little bit of page rank

and this is where it falls apart, page rank for what? unless your copy(text,images,titles) is verbatim what the actual product is. If you don't have a SEO strategy(keywords,targeted ads) there are too many things to go wrong as part of a "learning experience" with you main brand while "faking it".

 

Again, I thought it was beneficial from an SEO point of view to have these pages visible.

Only if people are actually looking for them, in an attempt to bridge a gap your creating unneccesary hoops for yourself. There's subtle contention here splitting focus, which do you want:

  • Interest
  • Traffic
  • or Page ranking

 All 3 while your learning is just grabbing sand,especially with just 1 month leadtime and no other brand to lean on.

If marketing|rank-building is by blog readership then yes locking the store isn't the way, but blocking the rest of the site so potentials aren't seeing products you don't have is in your interest. There are other services for content building(youtube,twitter,facebook,wordpress,landing page builders,etc).

It should be immediatly apparent that nothing is for sale, and someway to know when that changes, and what incentive there is to care.

On the cheap go over to a place like fivver and send out a brief of what the current plan is to a handful of "marketers" and pay them for feedback. Otherwise invest in the business and get a full consult|roadmapping session with a pro. https://experts.shopify.com/marketers

 

 

Problem Solved? ✔️Accept and ? Like the solution so you can help others.
Buy me a coffee ☕ paypal.me/paulnewton or donate to eff.org
Confused? Busy? Buy a custom solution paull.newton+shopifyforum@gmail.com
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Excursionist
39 0 10

Thanks again Paul, what you've said all makes alot of sense! Will definitely have a bit more of a think about it all and consider how best to put what you've said into practice.

Dave @ The Great Australian Beard Company W: http://www.greatbeard.com.au F: http://www.facebook.com/greataustralianbeardco E: info@greatbeard.com.au
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Shopify Partner
28 0 12

Hi, Congrats for your new adventure.

I'll share my experience. The only way to get visits is to spend a lot of money on google adwords, facebook is nice but people don't buy from facebook or any social media, twitter is extremely expensive, in fact twitter is the worst for ads. Also there is a lot of case studies showing that fb and tw just gives you a better social status or better review, people like to read reviews before buying, right now users are very smart, so, what they do, they compare your product on different sites, like amazon, ebay...

My suggestion is to have a budget for online ads, I got all my visits from google ads, and very little from social media. The rule of thumb is 1000 visits generate an approx of 10 sales.

So google ads are base per click, for instance, let's said you target your ads to "beard care" keywords in AU, google will charge you $0.7 per click

multiply $0.7 for 1000 =  $700

$700 in ads = to an approx of 10 sales

So, you need 10 sales per day, per week or per month, each keyword have different cost as well and your SEO need to be really good for those keywords you are targeting on your ads.

Many people target too many keywords. But if you stay with the best ones you will get great results and real visits.

Now what you need to know is how many sales per month you need in order to get revenue. Many stores fails in this area and then in a short period the store close because the loss in generated on ads.

And my cost example is only for one keyword ad on google. So imagine how much you need to expend.

The general advice I give to anyone to start is, if you want to get a revenue of 40K per annum, you need to spend a min of 40% of that revenue on ads for the first 3 years, which is like 16K per annum in ads, social media and press release.

And for launch a big press release, on high trusted websites or medias on your area.

Shopify blog has wonderful stories about great success, but that is only 1% or the people who did that, launched the right product, with the right budget, with the best price, on the right place, at the right moment, to the right community..... and a bit of luck.

Try and test, and keep forward.

Hope make sense.
Look forward to your comment.
Regards.

 

 

 

 

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