Your website does look absolutely gorgeous - and I love your Story as well. It creates a rapport and makes a visitor feel they know you a bit better. It would be great to add a picture of you both here too.
If your conversion is low, consider looking into the traffic sources - the visitors you get might be not relevant to your niche, or they are not in the purchasing stage yet [they are not actively searching for the product to buy, credit card in hand].
Take a look at your Google Analytics results and see where your visitors arrive. Analyze then the sources of traffic and see if you can improve them further by connecting with potential buyers [most likely to convert], and not just people browsing.
Hope it helps!
Here are a few blogs to help you
Great looking store! Nice vacation vibe ;)
About your traffic, are people adding items to the cart and then abandoning the site before completing the purchase? Or are they not converting at all?
Also, one thing I noticed on your site is that international shipping is free (to Sweden at least) but checkout page states that shipping price will be calculated after filling in address etc. Should probably change that to make the checkout as frictionless as possible.
OK, got it. It seems then that you should focus your efforts on getting the right people to your store.
First off, I would try these two things:
And then some general tips for increasing your conversions using Facebook & Instagram ads:
If you need help finding the conversion killers, I suggest trying out a Free store analyzer to be sure that your website is optimized since we cannot always catch every detail. Additionally, there are often quite a few details going on behind the scenes that we miss, and these details can dramatically affect the effectiveness and purposefulness of your site as well as your advertising budget.
Moreover, if you haven't begun using an automated advertising system, you might be significantly under-utilizing your site potential. Here at AT LEAST AI automated processes for cross channel and platform advertising as well as bid and budget automatons. This can make a significant difference in your targeted advertising and improve your conversion rates., we recommend always using a system with
If you have any more questions, feel free to contact me.