I recommend Google Shopping, as it has a pretty high buy intent. The main goal of advertising is to find people who want to buy from you. Listing in a visual environment such as Google Shopping is pretty powerfull. Then when you have visitors you can set up remarketing, which will allow you to retarget existing visitors increasing the return of investment of the initial spending to get this customer on to your website.
Great post! Thanks for writing.
Wanted to throw in my $0.02 on this issue…
If you're going to have a vendor or service provider/agency help with your Google Adwords, it's important to keep them accountable. When vetting, ask this question:
What outside audiences are you utilizing to inform or assist your campaigns?
There’s a plethora of data available nowadays via remarketing lists for search ads (RLSA), Google Analytics integration, and more to assist the modern Google Ads advertiser.
There’s raising bids against non-converting site visitors with a higher likelihood to convert than your pure prospecting audiences. There’s targeting similar audiences of your highest-value purchasers to cautiously test into new pockets of keywords.
Point being, advertisers are empowered beyond the simple keyword. A good search agency, at the very least, should be leveraging observation bids up against core site audiences. If they’re not and are struggling to find optimization solutions beyond “raise the bids,” you’re not leveraging the full power of the Google Ads platform.
Anyway, we blogged about this today if you want some additional questions for vetting a digital marketing agency: https://bit.ly/2Ox749u
Hope that helps! See ya
How is it going with the Google adwords; did you conclude on that?
Chanced on your question and thought I should give my opinion. I will recommend setting up a Google shopping campaign. So, why Google Shopping Ads?
--Below are some of the great advantages of Google Shopping ads--
--Benefit from broader reach with Google Shopping Ads--
With Google Shopping campaigns, your ads have the potential to appear more than once for a single query.
--What you need to create a Shopping campaign--
1. You need a product feed
2. Google merchant account
To learn more about Google adwords and tips click here to book a free 15 minutes call: https://meetings.hubspot.com/benjamin58
I hope you managed to bring some traffic to your store via Google Ads.
If you feel you need help with optimizing your campaigns and imporving your advertising results, you might want to try AdScale.
AdScale is a 100% automated advertising solution for marketing your store across Google & Facebook Ads.
It uses AI Technology in order to generate for your store smart advertising campaigns and constantly optimize them with machine learning techniquies.
You can read more about the app in this link: https://bit.ly/2JL7Sli
Let me know if it helps!