Aside from the fact that the promised $100 AdWords credit did not work, I am really struggling to set up my campaign. It's asking me for photos, headlines, etc. I just want to put some key words so that my site comes up. Also there's a big red angry banner telling me that Google Adwords can only be managed in the Google AdWords Express account.
None of this makes any sense to me. Please can someone help as I desperately need to start making some money.
With regards to the promotion, did you spend $25 within 30 days? As that is normally the promotion policy.
The reason you are being asked to add an image, is because you are using Search with Display, instead create a campaign that is just for Search. In the top right corner choose to go to Google Adwords, instead of using Google Express. Than follow the steps in Google's official doc's here : https://support.google.com/adwords/answer/1722117Hope it helps
At least start by doing your Google AdWords certifications and reading Shopify's AdWords guide. If this is too much for you, I would not recommend running any campaigns as you're likely to just burn through money. I have 10 years managing AdWords campaign and still learn new things about it every month to improve performance.
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I understand your troubles.
Adwords is very difficult to operate let alone launch a campaign. You can try certifying yourself but that will take you at least two weeks to completely understand.
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You said it, Samantha. We specialize in Adwords and still get confused sometimes!
But what matters is, your prodcuct is awesome. Great place to start. Makes me want to go to the beach!
The key for Adwords is testing. What's more, intergrating paid, SEO, email, social, etc.
Whatever you do, test every single day. From ad copy to creative to custom audiences, test it all!
Test everything! It's critical to growth. You have to in order to figure out what works! A few of our account managers who run campaigns explore this in great detail on our blog, thought you might find this article valuable:
Deep Dive On How to Grow Profitable Client Relationships
Hope that helps. Good luck to ya!