Google Ads Conversion tracking not working

Solved
EmmanuelFlossie
Shopify Partner
977 40 218

Conversion tracking for sales are installed in Settings > Checkout > Additional scripts, not on your theme.

Here is a guide: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Vincbkk
New Member
2 0 0

Thank you

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Lelvin
Excursionist
12 0 3

Hello FeedArmy

I have conversions correctly setup for my shopify store too but it's still showing unverified after more than a week. 

This is the code on my checkout 

{% if first_time_accessed %}
<!-- Global site tag (gtag.js) - Google Ads: 472933727 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-472933727"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'AW-472933727');
</script>
<!-- Event snippet for Store Purchase conversion page -->
<script>
gtag('event', 'conversion', {
'send_to': 'AW-472933727/ENmECNyircYCEN_KweEB',
'value': {{ total_price | money_without_currency | remove: ',' }},
'currency': 'USD',
'transaction_id': ''{{ order_number }}''
});
</script>
{% endif %}

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EmmanuelFlossie
Shopify Partner
977 40 218

And did you have a purchase since the installation? If not, make sure to perform a test purchase. Google Ads can only see the conversion tracking if someone has entered the final page in the purchasing path.

Also your code example seems to be an older version of my code. This has been updated.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Lelvin
Excursionist
12 0 3

The store has been getting orders but I'm not sure it's from the Ad.

I'll ask the client to initiate a test purchase to see if the tag will fire.

Meanwhile can you please paste the updated code

 

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EmmanuelFlossie
Shopify Partner
977 40 218

In that case, Google will be able to detect the script. The order does not need to come from ads, any order is fine.

The updated code can be found here: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Lelvin
Excursionist
12 0 3

Thanks.

I made the edits and pasted the code in my additional scripts section of my shopify store.

It's still unverified as at the time of writing this 

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EmmanuelFlossie
Shopify Partner
977 40 218

Wait at least 24 hours and ensure a conversion has taken place from any source. If you continue to have issues. Then you may have other issues.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
Lelvin
Excursionist
12 0 3

What other issues do you think might cause this? 

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EmmanuelFlossie
Shopify Partner
977 40 218

As your issue is technical in nature, without looking at it, can be a guessing game. So best to either have someone look at your issue, or contact Google for support.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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