Google Ads Conversion tracking not working

Solved
Tourist
7 0 3

Hello everyone,

Yet another conversion tracking thread starting some of you might say. Unfortunately, I went over almost all the similar threads from the past but still could not figure out why mine is not working, i.e. Google Ads conversion action status is still stuck in 'Unverified' state and conversions are not being tracked by Google Ads although I think I configured everything as suggested and tested it via a test order on my store.

I use Google Tag assistant to see what tags and events being fired on each page and in fact recorded the session for the live test order. I also captured the source code on the 'thank you' page for the same.

Here is what I currently have configured on Shopify and my observations for each of them:

  • Google Analytics tag populated on Online Store -> Preferences section. This works great and the tag shows up on all of our web pages including the individual steps of the checkout process. And with enhanced ecommerce being turned on, all the sales and the purchase values etc. are being recorded properly inside Google Analytics Conversions -> Ecommerce
  • Google Ads global tag placed in theme.liquid file as well as in additional scripts box of Checkout settings along with event snippet after reviewing the instructions carefully on these three pages:

1. Shopify instructions

2. DigitalDarts by @Josh_Uebergang 

3. FeedArmy by @EmmanuelFlossie 


Here is the code I have in Additional scripts box:

{% if first_time_accessed %}
<!-- Global site tag (gtag.js) - Google Ads: 745162621 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-745162621"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-745162621');
</script>

<!-- Event snippet for Luxy Sale conversion page -->
<script>
  gtag('event', 'conversion', {
      'send_to': 'AW-745162621/OBsgCNrBy94BEP2OqeMC',
      'value': {{ checkout.total_price | money | remove: ',' }},
      'currency': 'USD',
      'transaction_id': '{{ order_number  }}',
  });
</script>
{% endif %}

 

Here is the log portion from Google Ad Assistant recording showing that Google Ads gtag was indeed seen on thank you page along with Google Analytics tag but only events fired were for Google Analytics not for Google Ads:

GTA_page1.png

GTA_page2.png


And here is screenshot of the thank you page source code for the test order:

thank you_source_code.png

It is clearly showing both Google Ads gtag and event snippet populated with right values. It's been days since I placed this test order. Hence, I am puzzled why this worked for many others before but not for me.

Any help is appreciated.

Thanks!

0 Likes
Shopify Partner
609 19 127

This is an accepted solution.

The value can only be numeric, ie no currency symbols or currency codes.

Instead of $63.28 it should be 63.28

When you add non numeric data without wrapping it with quotes you get syntax errors.

Regardless it should be only numeric. I'm perplexed you managed to add a dollar symbol, my code does not allow this. So you must have made edits.

 

Instead of 

{{ checkout.total_price | money | remove: ',' }}

it should be

{{ total_price | money_without_currency | remove:',' }}

 

 

 

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need Premium Data Feed Management Support? Get in touch.
Tourist
7 0 3

Hey @EmmanuelFlossie,

Thanks a lot for taking time to find out the issue. I did not realize that would be the issue. I can't quite remember where I first saw the example using 'money' but then I went to Shopify Developers site to verify that:

https://shopify.dev/docs/themes/liquid/reference/filters/money-filters#money

But looks like I should have either quoted that or use 'money_without_currency' as you indicated to avoid syntax errors which is what I just did and it worked perfectly. I could see the conversion event being fired and also Conversion status is changed from 'Unverified' to 'No recent conversions' (which is fine) on Google Ads side.

Thanks again!

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Shopify Partner
609 19 127

Pleasure

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need Premium Data Feed Management Support? Get in touch.
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Tourist
4 0 1

Hi,

You don't believe how happy I am that this thread exist with an expert in it! 

So I also did everything according to every tutorial I could find out there and my snippet is also showing on the thank you page, but my Google Ads just won't show me any conversions...

What is weird is that I have test bought something in my store for a total amount of 8.94 EURO, but it's showing 894 instead. This the thank you page:

 

1.jpg

 

This is what I have pasted in the Setting -> Checkouts in Shopify:

2.jpg

This I put in the head of my liquid theme:

3.jpg

 

Google Ads is showing the Conversion as "Unverified" here in German "Nicht überprüft"

Bildschirmfoto 2020-12-04 um 17.42.26.png

 

What am I doing wrong? I'm going crazy here. Pls help

0 Likes
Shopify Partner
609 19 127

This can happen when the price is 8,94 in Shopify, instead of 8.94

 

For the conversion value use 

{{ checkout.total_price | money_without_currency | remove:'.' | replace: ',', '.' }}
I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need Premium Data Feed Management Support? Get in touch.
Tourist
4 0 1

Thanks so much!! 

I fixed it. Now the thank you page is showing me:

1.jpg

2.jpg

 

It seems like the conversion tag is firing and the EURO amount is correct now. The tracking status has also changed to "No recent conversions" although I have test bought something

Why isn't it showing me anything? Do I have to click on one of my ads and buy then? I thought it shows all conversions in this window:

Bildschirmfoto 2020-12-05 um 11.35.39.png

 

Thank you a lot for your help

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Shopify Partner
609 19 127

Google Ads has a delay in tracking data. Make sure to wait 24 hours, before checking.

And if an ad was not clicked on, that lead to a sale, then the conversion will not be counted towards a Google Ads conversion.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need Premium Data Feed Management Support? Get in touch.
Tourist
4 0 1

I understand.

So the only way to test is to click on my own ad, do a test purchase and wait for 24h?

0 Likes
Shopify Partner
609 19 127

Correct, however, I would not bother. As long as the tag is active, it will work considering you have already tested and checked the sourcecode.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need Premium Data Feed Management Support? Get in touch.