Google Ads Conversion tracking not working

[jahlbom]

@EmmanuelFlossie I don't know how many test orders I did before realizing that it will not count as a conversion in google ads if it's not clicked through an ad...

Great guides on feedarmy, thank you for that! 

[CarloVialiv]

@EmmanuelFlossie Thank you so much for fast and detailed answering! Cheers

[oandf]

Hi Emmanuel,

A bit of confusion here for me as my conversion tracking status is also “unverified” still on Google. My code is installed correctly on Shopify and monetary values don’t show a “£” sign beforehand. I’ve put a test transaction through from ads too and nothing has happened.

I’m being told that to run conversion tracking for Google Ads you need a Shopify Premium subscription rather than a Basic one - does this sound correct to you / is it something you’ve heard of before?

Thanks,

Will

[EmmanuelFlossie]

You can use any Shopify account, there is no need for premium.

So most likely something is not correctly installed. If you continue to struggle, you are welcome to contact me personally. I am available for hire.

[oandf]

Thanks Emmanuel.

I use the "Atlantic" theme by Pixel Union - the installation is correct,
but the conversion tracking applies to every page but my checkout.

Pixel Union say it's a Shopify thing, but Shopify have tested on one of
their themes and it's working fine, so we're stuck in the middle a bit.

Please can I have your details and we can discuss rates?

[EmmanuelFlossie]

Absolutely, you can contact me at hello@feedarmy.com

[ruggedrestore]

Hey folks! I seem to have my conversions working, but I have a dumb question, for google ads, do we need an attribute with the actual AD/CAMPAIGN ID so we can trac? And, if so, where does it go?

When you set the conversion code, I don't see anyway to do it by campaign id, so does it measure all of that automatically when someone clicks on the ad? I'm using the DigitalDarts AND FeedArmy method.

ALSO, do we need to do separate code for EACH campaign so you can track conversions that way, or again, is it automatic?

Thank you!

[EmmanuelFlossie]

The conversion credit is assigned to the last ad clicked on before the purchase is made.

So if someone click on a text ad then shopping ad and buys. The last-click credit goes to shopping.

However if you are using position based attribution, then both text and shopping get 40% click attribution and the remaining 20% to all clicks in between equally divided 

More info: https://feedarmy.com/kb/learn-more-about-google-ads-attribution/

So in short, you just need to install conversion tracking once, without any additional setup.

[ruggedrestore]

Awesome, thank you so much!