I am going to premise this by stating that I am really new to ecommerce.
I recently used my AdWords credit and started to advertise on Google. I read a few articles about using google analytics to track the success of the marketing campaign, but I don't think I am using the right URLS for the Goals I set.
My question: What is the URL for Checkout and a completed sale?
I've had two sales since I have started the ad that I am pretty sure came from the ad, but the URL I used, /order, isn't yielding results.
I am also trying to track visitors that build a cart and abandon at checkout, I am still showing 0 for this goal, but Shopify is showing lots of abandoned carts since I started this advertising campaign. I've been using /checkout
I also am noticing discrepancies in AdWords reports on my cell vs my computer.
I won't lie, I have a lot to learn on using google analytics properly to get useful information.
You don't need to worry about URLs and goals. A piece of code on purchase should be what triggers the conversion. I suggest you setup Google Conversion Goal tracking following my Shopify tutorial: https://www.digitaldarts.com.au/how-to-setup-google-adwords-conversion-tracking-in-shopify