Google Analytics checkout.shopify.com / referral

Tourist
18 0 1

Hi All,

I often see the url checkout.shopify.com / referral in source/medium under acquisition on google analytics, can anyone explain what this means? are these people that are going straight to a bookmarket checkout page is it remarketing or some sort , is it people that are finding out site via shopify itself rather than our shop. url or is it just a bug in the analytics system.

If its a bug should i tell analytics to ignore that url in the stats.

Many thanks for any advice.  

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Shopify Expert
246 0 38

This normally happens when people go to that domain to purchase, then come back. this is not good as it means the original referrer is not given credit for the purchase.

Shopify provide instructions on how to stop it happening via the referral exclusion list:

https://help.shopify.com/manual/reports-and-analytics/google-analytics/exclude-referrer-domains

 

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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Tourist
18 0 1

Thanks Tony, that is really helpful.

Just wanted to understand what it was before excluding it, its on the exclusion list now though.

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That will fix the problem David if other aspects of your analytics is setup correctly.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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Tourist
3 0 1

Hi,

I'm facing the same issue on one of my store despite of referral exclusion as per https://help.shopify.com/manual/reports-and-analytics/google-analytics/exclude-referrer-domains 

Have double-checked site is on universal GA. Can someone please help as referral exclusion was done on 11/28 but the checkout.shopify.com is still getting reported under referral with huge portion of revenue being attributed to it.

Thanks in advance.

~S

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Tourist
10 0 3

For me, adding that to the exclusion list did not work. 

After I added it to the excluded referrer domains, it now just comes through as direct traffic...but I know it's not actually direct traffic. If your'e in GA and add a secondary dimension of "Hostname" you'll see it's a Shopify domain.

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Sanjay and Noah, follow my analytics guide at https://www.digitaldarts.com.au/google-analytics-and-shopify-for-splendid-data. Hundreds of store owners have used it and get clean analytics data.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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Tourist
3 0 1

Hey Joshua,

I just double checked, and have followed all the best practices you've mentioned in the post but still the problem persists.

Can you please suggest what all could be the reason for getting checkout.shopify.com under referral sources.

 

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Highlighted
Tourist
18 0 1

I added Shopify to my exclusion list, I am seeing a lot less referals from Shopify but i am still seeing the odd one. 

Unfortunately we seem to have become the victim of this strange new kind of spam that is exploiting the language settings in google showing entries like "Vitaly rules google ☆*:。゜゚・*ヽ(^ᴗ^)ノ*・゜゚。:*☆ ¯\_(ツ)_/¯(ಠ益ಠ)(ಥ‿ಥ)(ʘ‿ʘ)ლ(ಠ_ಠლ)( ͡° ͜ʖ ͡°)ヽ(゚Д゚)ノʕ•̫͡•ʔᶘ ᵒᴥᵒᶅ(=^ ^=)oO " ,  "o-o-8-o-o.com search shell is much better than google!" or "Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!" in our language results.

This new traffic seems to accounts for 5% of our online shop's traffic, I would doubt that this traffic is affecting our atribution figures as it won't lead to sales, but it will certainly be skewing our conversion rates and our source stats etc.

As far as i can tell because this traffic is not from a known url or a fixed Ip address there is not a way to filter it out or to stop it showing in the analytics data. 

Anyone else seen this.

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Tourist
3 0 1

Yes, even I see such entries in languages report but the numbers aren't much big. So for me the biggest problem right now is checkout.shopify.com as its eating away huge portion of revenue approx. 30% per month.

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