Shopify does not have is bundle as an attribute in the API app. I sell a good amount of bundles on my site. These typically have the word "bundle" in the title. So.... I was thinking there has to be a way in the rules to set "is bundle" as yes when "bundle" is in the title.
Can any feed gurus give me specific directions on how to set this up?
If the bundles are created by the manufacturer, then do not use is_bundle
If the bundles are created by you, the reseller, then use is_bundle
You can use feed rules to do as followed. If title contains bundle sent is_bundle to yes
To learn more about feed rules in Google Merchant Center : https://support.google.com/merchants/answer/7450276?hl=en
You need to contact Google for the why question. In short, it's a policy requirement.
If you want to read the policy: https://support.google.com/merchants/answer/6324449
Google Shopping is so large, there is no 1 article that covers it all. Have a look on my website, it has tons of info on the blog section.
I recommend you just keep on reading. I have been in the Google Shopping area for 8 years, still learning new things every month. It's pretty much a lifetime study.