Our Google Merchant Centre Account keeps being suspended due to parked site / no items on site, and I have no idea why.
The first time this happened I contacted Google Support who gave a fairly "stock" answer:
Please be advised that Google Shopping does not allow the promotion of websites that do not provide the users with unique and valuable content on the landing page domain. Let me explain this further to you and the following are some examples:
After this, I appealed and my account was resuspended and working fine, but last night around midnight it was suspended again. I would really appreciate it if anyone could help shed some light on the matter?
The link to our site is here: www.fernandfriends.co.uk We have been selling products all week.
While you may be approved for one reason, you may be suspended for another. Check what message Google gave you.
If you can't find it, go to Google Merchant Center > top right corner > click on the email icon.
Yes that is odd, please note while you may have temporarily had this issue when Google checked your website, Google may have found more policy violations.
To help you check these, here is a list:
I recommend having a look at the following policies:
Follow the Merchant Center guidelines: https://support.google.com/merchants/answer/6363310
Make sure to read all linked and referenced policies.
Everything mentioned below is referenced in the above documentation. However, these are the second most important policies that you need to comply.
Follow the data feed requirements: https://support.google.com/merchants/answer/7052112
Read all attribute policies
Common issues are not complying with landing page requirements: https://support.google.com/merchants/answer/4752265
Make sure what you sell is allowed: https://support.google.com/merchants/answer/6149970
Check that your checkout complies: https://support.google.com/merchants/answer/9158778
That you have added:
delivery / shipping page
terms and conditions
Make sure you do not sell face mask or PPE
For update info: https://support.google.com/google-ads/answer/9811449
Make sure you do not copy paste images or text from other sites.
Don't have multiple websites in the same niche
Make sure you don't have multiple disapproved websites or accounts, this is called circomventing policy violation.
You have a track record of order fulfillment, for example honest reviews.
You can ask Google for specific examples of policy violation. To do so ask here and check the box, I need more info : https://support.google.com/merchants/contact/suspended
Hope this helps.
Thank you for all the advice, I really appreciate it!
In the end, I checked all of those points and all was in order. I submitted another review request and it was approved fairly quickly.
I have a feeling it was to do with when Google first crawled my page, and that it was working from the old data. All is working well now and fingers crossed I won't be suspended again!