Google Remarketing Tag - To validate please enter the feed ID?

New Member
1 0 0


Im wondering if someone can help me with a few issues to do with google ads, remarketing tags and audiences source issues on my site.

I am in the process of double checking all my google tags on my shopify store. We have been selling online via google ads and recording in analytics for some time. 

  • Currently the google ads tag is green, analytics blue (apparently this is okay - it is using the built in analytics feature in preferences) and then the remarketing tag which is blue. 

On tag checker it is saying "To validate please enter the feed ID?" I have google merchant but none of my feeds and products on merchant (which i sell on google shopping currently) show product feed IDs or numbers. it is literally just individual product IDs in a list and then the name of the lists. I have also tried using my google merchant account number but that doesnt work either. 

My tag looks like this - perhaps i have not completed the tag properly or don't understand what the values should be for my site.

<!-- Global site tag (gtag.js) - Google Ads: 817140867 -->
<script async src=""></script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'AW-817140867');
gtag('event', 'page_view', {
'send_to': 'AW-817140867',
'user_id': 'replace with value',
'value': 'replace with value',
'items': [{
'id': 'replace with value',
'google_business_vertical': 'retail'

The other issue which must be related to the above is my audience sources have an issue on adwords which reads:

Your campaigns can't tailor dynamic ads based on user activity when your audience source doesn't send the required parameter. Make sure the required parameter is being sent correctly. Your audience source may not have the required parameter for your business type on all relevant pages or events.

The adwords team havent been able to help via chat so if anyone else has any ideas that would be great! even if its just helping me to correct the tag

New Member
3 0 0

Hi - did you ever find a solution to your error. I have exactly the same but can't find a solution anywhere?