Google Shopping Ads not running

Solved
NielsH83
New Member
2 0 0

Hello

I have created a Google Shopping campaign for my product in my Shopify Store, but the campaign that I have created are barely getting any impressions. The campaign is not limited by budget and I have just set the bid strategy to max click to get more traction.

Maybe the problem lies with the feed. I have fetched the feed from Shopify to GMC via API. In Shopify, it says that only some of my products are approved. See screenshot below:

Skærmbillede 2021-04-07 kl. 11.30.19.png

But in GMC it says nearly all my products are approved:

Skærmbillede 2021-04-07 kl. 11.31.34.png

I don't know if that's the problem for the campaign not running?

Furthermore, in Shopify, I can't link my Google Ads account to my Shopify store because I can't find it in the drop-down menu. I don't know if that could be a problem?

Kind regards, Niels 

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EmmanuelFlossie
Shopify Partner
913 34 200

If you are using smart shopping, and you have no data in Google Ads, then yes low or no performance is expected.

Consider using standard shopping campaigns in stead.

Smart shopping needs at least 25 sales in the last 45 days, accurate remarketing tracking and conversion tracking.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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NielsH83
New Member
2 0 0

Hi 

Thanks for the reply.

The campaign is already a standard shopping campaign, so that's not the issue.

But in terms of the discrepancy between the approved products in Shopify and GMC, do you know if that's a problem for the performance, and if so how to fix it?

Kind regards, Niels

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EmmanuelFlossie
Shopify Partner
913 34 200

This is an accepted solution.

Do not use Shopify as your UI for Google Merchant Center-related data.

Instead, go to Google Merchant Center UI and use this. It will be more informative and accurate.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Gemma_Hadid
New Member
1 0 0

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