Google Shopping requers MPN and GTIN

New Member
7 0 0

Google Shopping requers MPN and  GTIN. But I added so many different  vendors and  merch on my site via Oberlo. Is contacting everyone would be my only one option in order to get MPN and GTIN?

Shopify Partner
226 6 38

Google's policy state that when a manufacturer has assigned a barcode, then you are required to fill out the GTIN attribute. Failing to do so leaves your account at risk for a suspension.

Also not filling out all required attributes will reduce your potential traffic.

By following the guidelines, you will improve your standing and potential traffic.

More info :

Hope this helps.

Google Shopping Specialist - Data Feed Managment Tool

Albina, if a product has an MPN or GTIN, it's best practice to enter their value as the relevancy will help campaign performance. However, if a product doesn't have either of these codes, then you can set the identifier_exists field to false, which will allow those fields to not exist, letting the products get approved.

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