I'm Daryoush, on the winning Guru team! :)
I am so glad you created this post! I am confident there will be others that have experience with Google Shopping and can help out! In the meantime, I will post some resources for using Google Shopping. Once you have the app setup and you have published your products from Shopify to your Google Merchant Center, you can create a shopping campaign via Google Adwords.
I hope this helps, have a lovely day!
I can help set up your Google Shopping. I have done so for various clients, ranging from 30 products up to roughly 800.
Please reach out to me at UriWeinber@Gmail.com if you require assistance!
Looking forward to chatting,
We can help setup, optimize and manage your Google Shopping campaign. We have worked on feeds anywhere from 100 products to over 15,000 products and 100,000+ skus.
You can view more about our Pay Per Click services for small businesses here:
Or about our ecommerce seo services here:
There are two components to doing well on Google Shopping:
1. A well optimized feed. You can use a platform like Feedonomics to do this - make sure that all your titles contain brand, color, size, and all the attributes are mapped correctly to Google Shopping's feed specs.
2. Bidding in Google Adwords - there are many agencies who can help you with this.
Nice post. Thanks for sharing.
Wanted to throw in my thoughts:
Google Shopping can be overwhelming, complex and a potential budget burner without the proper structure.
Before spending too much time or money, companies should first analyze all aspects of data they can, and use that to determine steps forward.
Now, if your campaigns don’t exist, that’s okay too. You can focus your analysis on any data points you can get around overall Product SKU level, Style/Variant, and category level site wide sales, mapped over time to get trends throughout the year. This helps you get an overview of where to prioritize.
Ultimately, all of this segmentation is in service of providing the greatest amount of control, data analysis and levers for optimizing your ecommerce store.
Anyway, wrote a lot more about this topic in detail on our blog, feel free to check it out: https://bit.ly/2HUFSed
Hope that helps add to the conversation!