I do have a Google shopping account which I do list products manually. Recently received an email from Shopify suggesting "Google Smart Shopping" - It offers -
"Smart Shopping campaigns are a new campaign type from Google that use machine learning to optimize for the highest return on ad spend. You simply set the daily budget and Google’s Smart technology does the hard work of managing the campaign for you, so you get the best results. It takes care of which products to advertise, how much to bid on each ad, ad placement and more."
I cannot find out any more than that, just how I will benefit, what sort of control do I have, can I push individual products?
Nick here from Shopify. ?
Great question. Google Smart Shopping is still quite new and Shopify is the first to work with Google on something like this. The way it works is a store owner needs to decide is how much they want to spend on marketing with Google. Then, Google’s Smart technology takes care of all the heavy lifting using machine learning to optimize for the highest return on ad spend by automatically choosing which products to advertise, how much to bid, who to target, and which creative to show. One of its primary goals is to help reduce the learning curve with store owners advertising on Google.
Hope this helps and don't hesitate to ask any other questions to learn more.
All the best.
OK thanks, Anyone tried it and comments. I'm afraid I prefer to let others try new ideas first. My experience when Google try to help is to simply drive up the spend (call me cynical - I don't care)
I see it is asking me to set up a shopping campaign, I already have one going for many years. Do I need to cancel that, pause it, delete it or will it simply take over?
That is a really good question and I'm not quite 100% sure myself. Because this aspect is controlled by Google themselves this would come from their end predominantly. I will continue to investigate this and update you should I come across any new information, but it could also be worth reaching out to Google directly about this from the link here.
All the best.
Clodbuster, it's good to have a healthy amount of skepticism around Google's automation. Historically, Google has done a crap job at campaign automation relative to someone with average skills at Google Ads.
I can confidently say that this is the best form of intelligence I've seen on the platform after 10 years of managing ad campaigns for clients. This doesn't mean it'll bring you in profit, but if Google Shopping can work for you, you will see results through it. The campaign type brings together multiple forms of AI they've developed over the years that you can use in other campaign types.
You can setup a smart shopping campaign yourself if you wish directly in Google Ads, but it'll take a bit of extra work.
If your initial results are positive, I suggest you study the platform hard to scale yourself or find someone else who knows what they're doing to grow it further. Treat smart campaigns in the Shopify channel as a quick way to test the platform.
Also consider if you have a lot of sales and you have a wide range of products with a specific strategy, such as targeting only branded terms, then no smart campaigns are not the way to go. You should use standard campaigns.
However, if you have a small range of products all within the same niche and have at least 25 conversions in the last 45 days. Then yes smart campaigns are great. Do note, there is no control other than excluding subdivisions and device bid adjustments.
I have tested this on a couple of my clients and they work great, but you need to be realistic with your ROAS targets and give it enough time to work, 2 to 3 weeks and then incrementally increase the ROAS until you are happy.
My advice is to always experiment. Each experiment you run give it at least 2 to 3 weeks, before making a decision.
Hope this helps.
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