Google Tags, Google Ads, Google Sales Channel - Totally lost and in need of guidance

So I am brand new to advertising on Google. 

I set up a $15/per day Smart Shopping Campaign on the 28th of April. Here are my results:

Smart-Shopping-Ad-1.PNG

I have received 3 sales from this ad and all 3 sales occurred between May 2nd - May 4th. Therefore it's been a week and a half since I've had a sale from this ad so I know something must be wrong. 

Shopify is tracking my conversions within the Marketing tab in Shopify Admin, but on Google Ads, it's saying I have had 0 conversions. So I believe there is something wrong with my Google tags?

Smart-Shopping-Ad-2.PNG

So I go digging today and found this issue: 
Fix your audience source that's sending a required parameter that doesn't match your feed

Audience remarketing.png

I clicked the download button but there was nothing on the spreadsheet, just the headers. I have no idea what this means, is this why I'm not getting sales from my ad? Is this why Google Ads isn't tracking my conversions? And what do I need to do to fix this?

I just have no idea what to do to fix this. I have spent way more than I have made with this ad and I just need to fix it because I know people have great success with this ad type.

Any help would be greatly appreciated. My store is pinealvisionjewelry.com if that's helpful.

Thanks in advance! 

Brittany Witt
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EmmanuelFlossie
Shopify Partner
913 34 200

The remarketing tag is different from the conversion tracking tag.

 

Go to tools and settings > conversions > here is where your conversion tag is installed.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Hello @EmmanuelFlossie 

I have two issues here:

1) Fix your audience source that's sending a required parameter that doesn't match your feed

This is a foreign language to me and I have no idea what I need to do to fix and remove this message.

2) Google is not tracking my conversions on my Smart Shopping Ad

I don't know how to fix this either. Shopify says the Google channel automatically adds conversion tracking events to your Google Ads account when you set it up. (Source) So why isn't google tracking conversions? 

You say "Go to tools and settings > conversions > here is where your conversion tag is installed." This is what I see:

Conversions.PNG

What do I need to fix here?

Brittany Witt
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EmmanuelFlossie
Shopify Partner
913 34 200

1) Have a read here: https://feedarmy.com/kb/your-campaigns-cant-tailor-dynamic-ads-based-on-user-activity-when-the-requi...

 

2) Only sales from google ads are tracked. If you received sales not from google ads, no conversion is tracked.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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freya0328
Explorer
127 1 16
I also have this problem.
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vinods
Shopify Partner
486 9 84

Hi @Brittany_Witt 

Hope you're doing good. I am Vinod from Bombay India providing professional Website Design and development Google abd Bing Ads email marketing and Conversion rate optimization services. 

Have you installed Google Conversion code on your store ? 

Also regarding dynamic ads that audience is useful when you run dynamic ads currently do not worry about it also this is used or dynamic remarketing. Alternatively you can also create audience in your Google analytics account. 

I will also suggest rin shopping ads with manual control. Hope this helps. 

Do feel free to let me know any help needed would be happy to grow your product sales too. 

Thanks 

Vinod

 

Vinod Sachdev.
Digital Marketing Consultant
Google & Bing Ads | Web Design & Development | Conversion Rate Optimization (CRO)
15+ years Industry Experience & Knowledge of Latest Web Technologies
250+ Clients Served - across USA, UK, Spain, Caribbean Islands, India & more.
625+ Paid Ads Search, Shopping, Display, Re-Marketing Campaigns Successfully Managed which achieved higher sales
100+ Custom Websites & Landing Pages Designed & Developed

email vinod.digitalcentrics@gmail.com | https://digitalcentrics.com/
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