Google ads conversions without amount

Highlighted
New Member
13 0 0

Hi everyone,

I have a problem with my Google ads conversion tracking. It tracks fine, how many conversions there is, but the value is not send back to Google Ads.

I've added this event snippet on "Additional scripts" part.

<!-- Event snippet for Køb conversion page -->
<script>
gtag('event', 'conversion', {
'send_to': 'AW-592945964/-uFRCPbgvecBEKzG3poC',
'value': {{ checkout.total_price | divided_by: 100.0 }},
'currency': '{{ currency }}',
'transaction_id': '{{ order_number }}'
});
</script>

And checked "Use enchanced e-commerce" under Google Analytics, and added gtag('config', 'AW-592945964'); to additional Google Analytics-JavaScript.

What can be wrong?

0 Likes
Highlighted

Your value line should be:

'value': {{ checkout.total_price | money_without_currency | remove: ',' }},

What currency is your store in? If it's a comma-separated currency, the above changes. If you need more help, you can follow this guide.

What you checked with "Use enhanced e-commerce" is unrelated unless you're importing Google Analytics transactions as a goal.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
0 Likes