my store Allura Collective has been open for about a month now selling unique gift items and trinkets in categories based on customers interests. So far I've spent a small amount on Adwords campaigns and focused mainly on Facebook/Instagram advertising but I've only managed 2 conversions (from Facebook and ig) and have over 40 abandoned carts (some of this has been due to free plus shipping offers which I have been running). My abandoned cart recovery hasn't been effective so far. I've been offering free shipping on all orders as well to try and get things flowing. To put this in perspective, so far my store has had about 450 visitors.