Lo más importante es ser crítico, saber analizar con objetividad un sitio web y darte cuenta que posiblemente hayan muchos aspectos que debes mejorar, corregir y cambiar. Y esto, quizá, conlleve muchas horas de trabajo. Pero al fin lograras lo que quisiste como ejemplo la siguiente tienda online:
There are so many things that could impact your traffic and sales.
I advise you to learn a bit about ecommerce marketing, attend Virtual Ecommerce Marketing Summit: https://get.promorepublic.com/ecommerce-summit-2018/ It's free and you could learn from 5 experts from Shopify, WooCommerce, WordPress, NinjaOutreach and PromoRepublic.
Hope it helps.
Regarding your problem with converting visitors on your website to actual sales:
If you would like to turn visitors into buyers I would suggest checking out this link.
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Hey Julie! Hayden is such a cute brand! Great stuff.
As to your question, we're obsessed with email at our company. We’ve spent 1000’s of hours editing 100’s of client email accounts, and terms of cutting costs and finding revenue growth opportunities for Fortune 500 companies and startups, here are the questions we believe brands should be asking:
1. Do you send emails now?
2. What do they say?
3. Who do you send to?
4. How are they segmented?
5. What time do they send?
6. How do you vary your message?
7. Do you send the same message to everyone?
8. Have you ever done any testing?
We wrote an extensive post on our blog to help build out that audit. Thought you might find it useful: http://bit.ly/2G9pzfi
Hope that helps! Good luck to ya.
I understand how frustrating it can be to see increased traffic on your site but no sales to reflect that traffic. I have found that a decrease in sales often has to do with who you are targeting your brand to. It may be that you are targeting the correct demographic on Instagram but not on Facebook. Targeting the wrong audience can cost you a lot of time and money. Don’t let that happen to you!
Here are some things to consider:
How are you targeting your audience? If you are doing so manually, there is a good chance your ads are simply reaching the wrong people. Try building your target demographic by using Lookalike audiences for Facebook. Lookalike audiences market your brand to similar customers based on those who previously purchased from your store. If you are finding it difficult to do this on your own, Shopify apps like Pollen (https://apps.shopify.com/poln) can help do the hard work for you!
How often do you change your ads? Are you still running the same ads you ran a year ago when you first started? If so, this could be a big reason you are seeing a lull in your sales. Keep your ads fresh and dynamic so your customers can see what your store has to offer. Don’t let your brand get stale by running the same ads over and over - your customers will undoubtedly get bored and go elsewhere!
How is your email marketing? Don’t let email marketing go overlooked! Stay on top of your email list and be sure to send promotional emails to your customers often (but don’t overdo it!). Consider offering discount codes, free shipping, or free gifts to keep your customers engaged.
Hopefully these tips help! Good luck to you and your store!
Maybe you can try with video ads.
In case you don't know how to create the videos, I've built a couple for you using our new Shopify App:
Madison Striped Dress: https://s3.amazonaws.com/factory-app-dev/custom/madison-striped-dress.mp4
Feel free to use them wherever you want.
I see that over last more than a year Haydengirls has increased followers on Instagram to ~9k with avg traffic of ~ 4k per month. I have been in the
e-commere/saas space for last few years and I understand it's very difficult to get customers to visit the website and then quickly churn away. Would you consider exploring who and why a customer has churned over a period of time? This helps you to design engagement strategy and convert them at faster rate.
Datoin is an AI platform that helps E-commerce companies to
1. Spot customers who are more likely to buy or not buy
2. Subscribers who are likely to discontinue
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For Shopify community, we are offering a 15-day free trial, because 15 days is what it will take you to see the value of Datoin. Try now at Datoin.
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