There is a financial investment when it comes to SEO services and you need to evaluate if your business is in a good position and ready to make the move to hire a quality SEO agency.
Here is an excellent article to read along the lines of the topic you brought up - https://searchenginewatch.com/sew/how-to/2267471/how-much-should-you-spend-on-seo-services
Here is a quote from the article - "For most businesses today, SEO is the highest ROI marketing effort. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc."
We are an SEO agency and if you feel to reach out I will be happy to take some time to talk through how you might benefit from hiring a company like ours.
I wish you the best.
It really depens if you have time, money and/or knoweledge. You as a owner need to focus on main stuff. If you have time and willing to learn you can do a lot of things yourself. You can start with SEO Manager app which is bacially guide you with SEO (Title, Description, Images and etc.).
SEO is long term strategy and it something you need to focus on but it's not a magic and it will take time. So for us French Press Coffee is a main keyword and niche and that we focus on. We also have Coffee Channel on Youtube which generates links and traffic back to us (SEO). SEO Expert simply not able to do this fo us.
So it's really what and how you want to arhive your goals. Something you can defenatelly do yourself. If you do thought use Pro tools which will help you to avoid mistakes. No time but have money - well might be perfet time to hire an expert.
Before you go the route of an SEO expert, you should check out your site to see where you rank. Then once you hire this so called expert, you can track and trend their results, otherwise you are just taking it on faith that they got you to page 1 for this keyword, when you might have already been there.
I suggest you get a 1 month subscription to www.ahrefs.com. Analyze your site and your competitors. See if there are things you can do to improve your shopify site now, before you spend those DOLLARS!
I use ahrefs, and an app for shopify called: Reload SEO.
We've been able to move our rankings from say page 10 to page 2 on most keywords in a matter of a few months, and thats just by making some corrections to our site.
Great advice from Jeremy,
The first port of call for all website owners should be to verify their website with the Google Search Console. This will tell you if you have issues, as well as tell you how you arre really ranking in Google. That would be one of your benchmarks for an SEO to improve on.
Make sure anyone you hire is not focusing on subjects like link building, guest blogging, individual keyword rankings, and guarantees. You want them to be talking about how they will be helping yopu rach your real goals, which is typically to sell more stuff if you are here.
Make sure your SEO is transaprent. No secret tactics that they don't want you to know about. That could lead you into a short term gain, then after you have paid your website gets banned. If their report is justb about individual keyowrd rankings, then they are focusing on the wrong goals.
Do some learning yourself, so you can identify what is good or bad.
ahrefs have a great product. So do semRush which is my tool of choice for many things. With all tools remember that they are sampling data and doing broad checks on your SEO status. Take everything with a pinch of salt. Especially with these free SEO audits that in my experience are designed to make you want to buy their services.
If you have specific issues, forums like this and the Google Webmaster Forum are great places to ask questions and get responses from trusted SEOs.
I would not suggest doing any SEO until your store is fully up and running and you have solid data on what your most popular items are and what items can make you the best margins. At that point you can then work with a SEO agent to increase sales on just those products. Most merchants start with pay per click advertising to get a grip on what their best products are going to be.