Just launched a new store selling 1 type of iPhone case at the website onyxcases.com I have generated about 150 content views with about $.22 conversion cost without any purchases. I was wondering if any of you would have am tips on how I could get my first couple sales and if that conversion cost is considered good. Thanks!
There are literally thousands of other shops out there selling iPhone cases, so you need to figure out how to stand out above the rest once you get people to site. Now, 150 content views is a good start, but its not a lot - keep in mind that content views isn't individual views.
You seem to be selling cases similar to Peel, so check out what they're doing here: https://buypeel.com
Given that your store is new, I wouldn’t recommend sales centric ads right now. Running conversion ads to a cold audience is expensive and not very effective.
Focus on brand exposure and awareness at first. Your ads need to be engaging and content can help you a lot with that.
Have you tried using any humor or inspirational quotes in your posts? Phone cases are the perfect product for this. Run low budget campaigns with boosted posts on different audiences to find the right audience. Read this for more on finding the right audience. Boost these posts heavily. The idea is to expose your potential audience to your brand and what it stands for. Include links to your store in these posts, having people visit your post will later help with retargeting.
Once you’ve built up a sizable audience of people who’ve visited your store, start running a retargeting campaign.
As a general rule I always start with running traffic or lead generation campaigns. This lets me build up an audience of qualified leads who are much more likely to convert when I then run conversion ads. I’ve found that it’s way more easier to convert people at this stage. It’s cost effective as well. Our CPAs are quite low. :)
I hope this helps.