Or am I being whiney. I launch yesterday and had 134 visitors and 120 unique. Today I am at 325 and 290 of those are unique. No one is converting though. What do I need to do differently. I know it's just my second day but I am very eager and kind of antsy. Google Analytics says my bounce rate if 54% which is very high. The exit rate is 36%. Can anyone advise what I should be changing?
290 visits will not give you anything statistically relevant. And maybe your first visitors are just mates having a look. Or maybe your customers need time to make a decision.
54% bounce rate is quite normal.
Maybe look into the source for your visitors to see what promotional work you are doing is working. And bolster that.
Direct could be emails you sent out, business cards, fliers, people who bookmarked the sitem, yourself, yor family, the developer or just word of mouth.
I checked out your website and Instagram page and I definitely reccomend adding some new content in the form of personalized product images. People are much more likely to purchase with appealing content and imagery on your website and social media pages as user engagement is key.
Feel free to send me an email at email@example.com and we can discuss a social media and website content theme specifically for your brand.
Marquita, think about your online behaviour for a moment. What's your rate of purchase in all the websites you visit during the day? For many merchants, you are a bouncer too. So, I recommend that you focus on people who are more likely to convert, not the whole number of visitors.
Ecommerce is a marathon, so this is your first steps. You need to build your strength working hard day after day, for a loong period of time. This is how you become a brand.
And maybe you would like to read this recent post on our blog, it might give you an idea:
I hope this helps.
1st advice: Get all the emails and contacts you have and send them or speak with them about your new project. Just be honest, tell them that you are testing this new website and that you would love to improve the results, so it is quite important if they are able to participate in a beta testing. Even if you have to get them a discount for the help.
2nd advice: SEO and emailing are reaaaaaaaally important, so begin a linkbuilding campaing and try to send an email campaing.
3rd once you are begining to grow and you see some sales. You will have to do other marketing actions, like SEA.
4th. Measure and change, measure and change and non stop. If you want a KPI table example. Hereby a link of a post in my blog. Sorry but it is in Spanish: KPI´s Básicos para E-Commerce