Hi there,
Thanks for having a look at my topic.Even a little knowledge you might have related to the following questions is more than appreciated.
I am a new Shopify User and my store's domain is cozyhaze.myshopify.com
Trying to get get some knowledge about Sales, I came across Facebook Ads. I just want to know...
1Are they worth trying? I have a really modest budget(Like 80$ or so).
2Can someone tell me whether that much money is enough?
I need to know what should the first step be... Browsing through YouTube i have seen many strategies,and trying to be unbiased I heard about the 5$ Facebook Strategy.
3Does it work? I hope so,cuz that is the only thing i can afford.
4Say that i am running an Ad Set,what should the FIRST GOAL be? View Content,Engagement or what?
5How do i get to scale that Ad after i see it is doing good, or How do i know that the Ad is performing well enough to scale it to Conversions?
6How many days are needed to prove that the Ad is performing well or not? What should the format of my first ad be-Carousel,Video,Single Image?
7Should i guess when i am targeting or should i let Facebook Pixel provide me with the stats?
8How broad should my Audience be if i am running a 5$ ad?
Please if you got any information for the questions listed above, just Reply!! Thanks.
@cozyhaze wrote:Hi there,
Thanks for having a look at my topic.Even a little knowledge you might have related to the following questions is more than appreciated.
I am a new Shopify User and my store's domain is cozyhaze.myshopify.com
Trying to get get some knowledge about Sales, I came across Facebook Ads. I just want to know...
1Are they worth trying? I have a really modest budget(Like 80$ or so). - Definitely, in fact Facebook ads is one of the best sources of traffic you can buy right now.
2Can someone tell me whether that much money is enough? - The money is way less than enough. You need a decent budget to start testing products and be able to find something that sells. 80$/month is not enough, it's an amount to start though and see how it goes.
I need to know what should the first step be... Browsing through YouTube i have seen many strategies,and trying to be unbiased I heard about the 5$ Facebook Strategy.
3Does it work? I hope so,cuz that is the only thing i can afford. - Yes the 5$ strategy works, but you need a good ad creative and lots of tests on targeting interest based audiences.
4Say that i am running an Ad Set,what should the FIRST GOAL be? View Content,Engagement or what? - First goal should always be at this stage that you are conversions campaigns with purchase event.
5How do i get to scale that Ad after i see it is doing good, or How do i know that the Ad is performing well enough to scale it to Conversions? - You cannot scale without proper budget. I'd suggest to not think about this step for now. It's for later on.
6How many days are needed to prove that the Ad is performing well or not? What should the format of my first ad be-Carousel,Video,Single Image? - Format ideally should be a video ad demonstrating the product, single images do work as well. In terms of days, you should be able to see sales even in the first day, if the targeting and good creative is there, and of course if the product is of interest.
7Should i guess when i am targeting or should i let Facebook Pixel provide me with the stats? You shouldn't guess for anything. You should follow the data Facebook provides you and decide accordingly.
8How broad should my Audience be if i am running a 5$ ad? - Anywhere above 100-150k it's fine. I'd suggest to have audiences with a really broad interest, and then try other with more narrowed down audiences.
Please if you got any information for the questions listed above, just Reply!! Thanks.
Hi @cozyhaze ,
Hope my answers will help you.
Hey There,
Here are some quick stats about Video Marketing and Shopify Stores;
So you don't need to worry about video ads being a good option or not.
Considering the financial constraints you have being a startup, I would suggest that you try looking for tools that not only gives free video creation, but a complete dashboard to measure the performance of the ads you created. Check out Octovid, and I am pretty sure that your problems will be solved.
P.S its a free tool for video ad creation, and in case you fell i love with the tool you can always opt for their subscription.
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