Help me figure out the best marketing strategy for my new business!

18 0 1

I've asked so many people but have not received a satisfactory answer. I think this will require an expert.


So I'm getting ready to launch my site . My marketing strategy was going to be primarily focused on Instagram, and then eventually followed by FB ads, a bit of Pinterest and basic diy SEO.

I checked out a few of my competitors on Similar Web and the information I found turned my plan on its heels. I realized that my competitors don't have any significant traffic coming from Instagram, and the majority of their traffic is from organic and paid Keywords.

I'd like to make smart and informed decisions, not just try and guess and then see what works. I need to pick a primary marketing channel and put all my resources into it.

My resources are limited, so how does a brand new company like mine figure out where the best place is to invest their marketing dollars?


Here are the links:


Hey @drooza,

Great question!

The prices of your products set you apart, you are going to need to make your advertising very targeted. Otherwise, you will end up with lots of traffic but no sales.

In regards to keywords, this is what your product SEO currently looks like:


By default, Shopify will pull your product description in and use that for your SEO but you will need to adjust that in order to reach your intended audience. We show how to do that in this video:

In regards to choosing which social platform to use, you have to ask "Where does my target audience hang out?" and that is where you should be building. 

If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!

Best of luck!


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18 0 1

I know I can gain some traffic and sales from Instagram.

And I know that I can gain traffic and sales from Paid SEO.

And I know that I can gain traffic and sales from Facebook ads.

I know that I can gain sales from Pinterest.

And so many other places.

And my audience is in all of these places.

But the investment cost for each of these channels is different, and so is the ROI. Also, think of the competition- some spaces are very competitive and harder to win.

So you see why this is so complicated.

Is there some kind of tool or paid service that would help me do this analysis?