Help narrowing down who to target with Facebook ads

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Tourist
25 0 3

hey so after weeks of working with a store that just didn't seem to want to work, I finally got some headway with people telling me it looks good, now it just seems to be a matter of nailing down a functioning Facebook audience to build an ad campaign from, I've tried a few things and have managed a low bounce rate and a decent time on store, but need a little more tweaking and thought to ask here!

 

store is Www.timehonoredtrends.com

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Shopify Staff
Shopify Staff
575 18 80

Hi, Chanton1.

This is Max from the Shopify Team. 

Have you considered using an app like Kit? This is a free app that helps you with marketing and even enables you to create lookalike audiences!

8 Ways Kit Can Help You Make Your First Sale might be a good resource for you as well!

I hope this gives you some ideas for next steps. I'd also suggest checking out our blogs and the Shopify Masters podcast for some more insight from industry experts and other merchants. 

Cheers, 
Max
support@shopify.com

Max | Social Care @ Shopify
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Shopify Partner
550 14 106

Alongside normal facebook ads, I would also recommend setting up a product catalog than use your Pixel to setup a remarkting campaign. Returning visitors are twice as likely to convert than first time visitors.

You can do the same remarketing setup with Google Adwords.

The only down side is, you do need some initial traffic for this to work.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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Excursionist
42 0 6

Hey,

Check out this article. This can help you in finding the right audience for you.

Akanksha 

https://goo.gl/iyAqha
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Shopify Partner
17 0 0

Hi, Chanton1,

Do you already have an email list or active shoppers on your store?

If yes, I can suggest some cool ways to segment and greate effective FB audiencs.

Joel

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Tourist
25 0 3

I have visitors, and no email list.

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Shopify Partner
403 0 54

Hey Chanton,

I'm going to assume that as you're using FB ads you've already set up custom audiences for all the key pages on your site, so you're able to retarget those people who come to those pages?

My experience is that several touches are needed to convert browsers into customers, so we need to be thinking about all the stages/costs of our sales funnel, as apposed to just trying to advertise as much as possible to cold traffic.

Not a fan of Kit as find it a bit basic - which means you lose money.

You can grab the audience targeting sheet I use for yourself if you like.

 

 

 

 

Actionable, affordable, marketing strategies that work. Stacey Herbert www.brazenprofitlab.com
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Chanton1,

Have you tried looking at Facebook groups or pages with followers which have similar interests. If not you could try starting your own group just to gather some interest and bring the aspect of social into shopping, given clothes are something that is more social friendly especially in a niche category like yours.

Other ideas apart from Facebook you could look into Instagram (of course) and Pininterest, whose audience by majority are woman.

Then once you have grown your audience it should be easier finding which interests matches well with the products you are offering.

Best of luck with your sales! 

Co-founder of StackTome - we help to make use of your customer reviews for better seo & cro
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Tourist
8 0 1

Hi,

if you have some sales already, you can use the Shopify App Looga to create good Lookalike Audiences. These audiences contain people who are similar to your customers and are likely to find your products interesting.

I also recently published an article on a simple but very effective Marketing Setup for Shopify stores. It relates to the Marketing Funnel and how you sometimes need multiple steps until people convert.

Hope it helps! Feel free to ask away.

Cheers,
Luis

P.S. Disclaimer: I work at Looga, so I'm biased ;)

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Shopify Partner
12 0 1

Hey Chanton1 - I just wanted to add some perspective here. While I have some clients that do well on Facebook and social, most don't. The Myth - eComm and Social media work well together... It's the exception not the rule. Aside from my store qualitybreeds.com, I consult for 13 others that generate $80k a month. Only a couple get true traction on social media, and of those the ROI is always a concern.

Forget my accounts, this is backed up by the latest report from SEMrush that was released this week and shows social and Adwords last place in eComm traffic. I've also attached a snapshot of a client's numbers this month, which shows how much they made from social media compared to other outlets.

My point, don't budget on trends, diversify. Facebook was once amazing for conversions, but that has fallen off over time. Now, you have to really have a strong product, positioning, message, value, etc.

I answered another post here on the forums for another member, that asked what I'd do instead... Scroll to the bottom and read my long detailed answer for one strategy: https://ecommerce.shopify.com/c/ecommerce-marketing/t/what-marketing-channels-should-a-newbie-focus-...

Because I'm asked so much about shopify growth I created a strategy report/consulting service that many have signed up for. Reach out if you need help: https://chemist.agency/product/personalized-ecomm-report/

 

Make it great!

-Robert (project/results feed: twitter.com/rztoler)

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