I am not sure I have my Facebook pixel set up correctly. I do have the Facebook Pixel Helper Installed. It indicates that my pixel is working properly, but I am having two issues.
1. Conversion tracking: I have the code set up to track conversions as check outs, but in my ad manager, it seems to be recording website visits as "conversions."
2. I am trying to create a custom audience from people who have visited my website. Facebook is only picking up less than 20 visitors in pact 30 days, but I know I have had over 1,000.
They have no way to call them, and I need help. Anyone have the knowledge to help me?