Help with Facebook pixel and custom audiences

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I am not sure I have my Facebook pixel set up correctly.   I do have the Facebook Pixel Helper Installed.  It indicates that my pixel is working properly, but I am having two issues.

1.  Conversion tracking:  I have the code set up to track conversions as check outs, but in my ad manager, it seems to be recording website visits as "conversions."

2.  I am trying to create a custom audience from people who have visited my website.  Facebook is only picking up less than 20 visitors in pact 30 days, but I know I have had over 1,000.

They have no way to call them, and I need help.  Anyone have the knowledge to help me?