Hey please can I get tips for Marketing ?

GeoregDimitrov
New Member
2 0 0

Hello,

Hope you all well.

So here our web page : oxalis-us.com --- Can you please advise what we can do to make this web site more sellable ? 

We invest a lot into marketing (facebook ads mostly) we have about 100 visitors from facebook ads conversion and from this 100 visitors we have approximately 20-40 add to cart and at the end of day only 2 sales. Thats really sad we just stuck and not sure what to do in this situation. If someone has some similar issues please HELP !

A little info about our facebook ads : example that we show below it's date from 3 days (it's new one we was run advertisement for 2 month and here example of newest one)of running facebook ads 50$ per day. As you see we have great CTR for conversion, CPC normal 0.63 c per user. A LOT Adds to cart and almost zero results PLEASE HELP WITH ADVISE !!!!! 

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About us : we are pretty old company from Czech Republic and just start business in US. Also we distribut and have store in different countries. We have our own product it's coffee & tea. For US market we choose over 100 product that has the most sales. 

So by this moment we try facebook ads for 2 month and 2 times change web design. PLEASE if anyone know what we doing wrong show us this mistakes. 

Thank you and Best Regards,
George Dimitrov

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Edward-Newgate
Navigator
407 15 35

Hi @GeoregDimitrov 

Cause there are many add-to-carts but low sales so I would like to recommend reading this article: Strategies & Tips to Get More Sales on Shopify to help increase sales.

Also, this app: AVADA abandoned cart email marketing would be useful for you in this case. Below are some highlight features of the app:

  • Auto send emails to remind customers to recover their carts
  • Send a warm welcome to new subscribers and convert them into buyers. Follow up when someone unsubscribes your store and make them go back with appealing offers.
  • Send order confirmation, shipment confirmation, return email, and PDF Invoice email.
  • Motivate first-time purchasers to buy more related products or higher-end items with appealing promotions and offers.
  • Include SMS into any campaign type above just like an email. Also, you can send mass SMS to promote your campaigns.
  • Send emails to the target audiences with segmentation functions. Classify your contact list into different groups based on various conditions such as subscribe/unsubscribe, order status, product attribute, etc.
  • Personalize customer experiences by tailoring them into appropriate email flows. For instance, high-value abandoned carts will receive an email with a discount code instead of normal reminder emails for low-value abandoned carts.
  • Create emails instantly without technical or design skills. All you need to do is drag and drop different elements into email content (include coupons, social buttons, etc.)
  • No need to spend hours making an email, think of what to say to persuade your customers. You can apply our pre-written email templates (single email or 3 email series) for every campaign.

Hope it helps!

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yu91
Tourist
21 0 2

Except for a few odd cases, I'd say that Google Ads will outperform Facebook Ads every time. Have you tried them? 

If you choose to run Google Ads, you'll have to choose whether to run Google Search Ads or Google Shopping Ads. I actually prefer to use Google Search Ads because if you use the right tools, you have more control over who sees your ad and can control your budget more easily. 

Use Aori to quickly create keywords out of your product feed for your Google Search Ads, and then use Unbounce to personalize your landing page. This combination is a winner!

Also you can use logrocket to track how people behave on your website when they click on a Google Ads. It's a lot more valuable than going through Google Analytics and seeing what pages they bounced off of.

Good luck!

 

 

 

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