I recently have hired someone to market my store (http://www.menspremierbags.com). As of late we have seen a nice influx of people coming to the site consistently each day; however, still no sales. It seems that there is a high bounce rate (around 84%) and a user page view duration of < 1 minute – This is of course based on Google Analytics findings. I’m thinking that it might be that the site is loading to slow. But I also feel like there could be other flaws with my website that I am overlooking. Does anyone have any ideas what the problem might be?
Bounce rate only tells a partial story. Here are the recommended steps to take :
Personally I would remove the popup on your page, it's extremely anoying. Think of it from the perspective of a customer, they just want to see a crossbag, not a popup. It's a big reason why people might click away, or get frustrated.
Hope it helps.
high bounce rate clearly shows that the traffic coming to your site is not relevant or your website is not attractive enough and well optimized.
another possibility is that maybe the traffic coming to your site is automated.
just checked your site. what I found is that meta title is not proper and Description and keywords are missing on your landing page. Content plays an important role in SEO and you should work on that content. make attractive title and description and don't forget to add keywords to the content but they should not be overstuffed.
Another thing I noticed is too many H1 tags. In SEO, H1 tag is defined once on a page. there are 6 H1 on your landing page.
SEO company can help you to optimize your site and make it SEO friendly.
Let me know if you need any further help.
SEO Company in Sydney
The store deals in selling men's premier bags. It's not an impulse purchase category i.e. you can't expect users to transact on their first visit.
Website: It doesn't give an impression of a site that sells high-end products, it's somewhat static and have very few interactive elements.
You can have better names for categories - Travel Collection, Office Collection in place of current categories - Best Selling, Hot Arrivals, Clearance. Might help in driving some actions on the first visit.
Incoming Traffic: What are the sources you're driving your traffic from? Do you have any experience in selling offline as well?
Re-egnagement: How do you retarget your website visitors currently? Do you run any email campaigns? Retargeting users at multiple touchpoints will definitely help you convert them over a period of time.
Re-targeting is key for high-end products. You can't expect your first-time visitors to convert, that's for sure.
Entice your visitors to sign up for a newsletter. Re-target them via Facebook ads. Build a relationship with them on social media. Eventually, if they really like your products they will buy at the time that is the most convenient for them.
Also, about your website speed, are all of your photos sized properly? You might want to check that
By the way, we're hosting a webinar on How to Automate Your Photo Editing with Kit today at 12 PM EST. Feel free to join!