Hi,my sister and I have opened up a online womens boutique store called magnoliaparkboutique.com We opened it up about 5 weeks ago,we use facebook and instagram for advertising.We have had a lot of traffic but low conversions.We have only had 1 out of state sale.Our analytics show more men then women coming to site and they only stay on main page.Any feedback would be greatly appreciated. Magnoliaparkboutique.com
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Your shop looks really good. I like your logo, but you may want to go with something smaller. It pushes your content too far down. When you say high traffic and low conversions, can you be more specific? It can help us diagnose issues.
You have a good site running, so now it's time to start optimizing your sales funnel. Your funnel looks something like this with made up numbers.
That would represent a 2% conversion rate (2 sales for 100 visitors), which is very good. People drop off at every step of your funnel, starting at the top where they are exposed to the ad all the way through checkout. Your job is to figure out where a disproportionate number of people are dropping off and figure out how to fix it.
It sounds like you have done some of that and identified there is a problem between step 2 and 3. Traffic is hitting your site and then bouncing quickly. You think the problem is that you're getting the wrong type of traffic (men). So start at your traffic sources. Where is the wrong type of traffic coming from? Are your ads targeted correctly and is there something you can do to make them appeal more to women?
Once you have that figured out, some other part of your funnel will have the next biggest problem. For example, maybe you're getting the right traffic now, and people are clicking into products, but they're not adding items to their cart. You could experiment with your pricing or your product descriptions. You're on your way, it's time to start fixing your funnel! I hope this helps and good luck!
If you are getting more men traffic than women for your online women boutique, it means that something is not going well with your Ads, you have to set the gender segmentation, age segmentation... If you don't do this you are paying for non-relevant clicks (waste of money)
Free Professional Adwords Campaigns: https://apps.shopify.com/cleverppc
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