Here's a tip from the Shopify team.
I work with Answerbase, so we can certainly help you turn that traffic into conversions as well with product Q&A...which I see you don't currently support and will help with both conversion and growing more traffic. I suggest that you try a free 30 day trial on our product question and answer app and we can help you get it installed...and typically with your activity we see a good amount of questions coming in and we have some customers where 75% of the answered questions convert to a sale. We'll be able to track that activity within the trial period for you.
So 450+ visitors are coming from ads that you are running? How much are you spending daily then? Let's assume $0.5 CPC, you are spending $225+/day?
How did you set up your ads? What's your objective? What country are you targeting?
Besides looking at your ads, I really think that something like Hotjar could help you a lot.
Nice store, I like the color palatte. My only suggestion is to overhaul your product page. Obviously you need a really strong ad creative, but when directing them from ad to store, your product page seals the deal.
Right now I can see you're using default AliExpress descriptions and reviews. But there's a couple of things I;d be wary of.
1. People don't care as much about features as you think.
Model number, voltage, certification etc aren't really relevant, so I'd look at deleting these and writing your own description. Rather than features, lay out the benefits of the product. You already have great images, you now need compelling words to convince them to part with their money.
2. Filtering reviews.
Found this on one of your product pages, which just shows the importance of filtering reviews when you import them from AliExpress. With the coronavirus scare, this isn't going to help you caprture sales in any way.
Other than these, your pixel might need time to optimize your audience. But with a strong ad creative and compelling product page content, your audience will eventually bite. Everything else seems to be in place!
That’s a frustrating situation to be in. The good news is that you’re already using Lucky Orange! You have a ton of insight that should help.
How is your bounce rate? Look into the differences between your bounce rate for different sources, like paid social media and organic search traffic. If you’re seeing a higher bounce rate on ads, for example, your target audience for the ads may need to be re-evaluated. Basically, are there changes you can make to the campaign to drive traffic that’s more interested in buying? Also, use your heatmap to look at your top device types. If you have higher desktop traffic than phone traffic, you may be missing the mark with your Instagram ads.
Make the journey easier for people. Instead of making them change the currency at the bottom of the page, make it automatic. I see you have chat on your site, but it’s not very engaging. Have you considered using Lucky Orange’s chat? It’s included in your trial and all plans. You could set up an auto invite that will ask people to chat. So if you have a visitor who added a product to their cart but didn’t do anything for several seconds, the system would automatically invite the person to chat. It can give you a chance to answer questions and save that sale!
Are you doing enough to entice someone? I see the rewards button, but is it used much? Also, how many people are really redeeming a 5% promo code? Let’s say we’re talking about your Star Moon Lamp. It costs €18,99, which means you would only save €1 with your promo code. You may want to start investigating if the promo code is really working or whether it would be more helpful to just remove it.
A few more things to consider:
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There’s no sales push or pressure - it’s just to help you make an awesome website. I promise.
Danny from Lucky Orange
As per your comments we found that you are running ads, please do following things.
1. Do remarketing
2. Target as per interest
3. Check your insights
4. Exclude the country from where do not want traffic
5. Do A/B Testing
Hey I had a look at your website and it looks awesome.
As you said you are already getting traffic from Facebook with no conversions, I would suggest you to start with google ads.
Have you tried Google Ads and Google shopping App by AdNabu, it can help you create shopping campaigns without any hassle. You can also download Google Ads Re-targeting pixel by AdNabu which will install your re-marketing pixel in 1 click.
Please click on the link to download: