High traffic very low sales

Shopify Partner
82 1 3

Hi @Shenanigans, I’m Larry from the team at Spocket!

 

Getting sales from high traffic falls into your understanding of how to market your store. Conversions all depend on the audience you target and how your store is positioned for your customers. 

Here are a few suggestions on how to improve conversions from the traffic on your store:

  • A useful tool that helps you track page views from customers is Google Analytics. You can find where they visit your site from and on which page they end up leaving!
  • Taking a course on the Spocket Academy can help you gain more skills in marketing! The academy has a wide range of courses on marketing and sales that can give you more knowledge on how to drive up your sales. If you’re interested in taking a course to optimize your store, you can find the Spocket Academy here.
  • I highly recommend joining the Spocket Facebook group where you can join over 45 000 entrepreneurs like yourself. You can ask for tips and guidelines from other users and engage with the community in the group!

I hope this helps and best of luck!

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Navigator
252 10 33

I recommend you review your overall marketing strategy. What kind of audience are you attracting to your site? Not all traffic are equals. Identify your target customer, then craft your content, your ads for them. Of course, it will take a lot of trials and errors, but nothing worthy is easy, right?

Avada is an e-commerce solution provider based in the heart of Vietnam where the best developers unite. Founded in 2017 by Mageplaza, Avada is responsible to complete the mission to help 1 million online businesses grow revenues.
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Shopify Partner
188 15 40

Hello @Shananigans 

 

I recently came across your post and went through your website. There were some things I noticed in the store so I thought I'd just share them with you. 

 

  1. Your top nav bar as these buttons - men's shirt, women's shirts, hats, collections and kid's section. As a shopper this classification didn't make a lot of sense to me. Either I would want an option of collections and then it can have further sections for men women or kids. Or maybe you can skip the collections section altogether and just show the kinds of collections you have. Right now it seems a bit out of place.
  2. Secondly, in your catalog, the products have different image sizes. It's generally a good idea to keep the size of the images same so that it looks uniform and appeals to the shopper. 
  3. Wherever possible, add some reviews for the products. I understand it can be difficult initially because of low sales. But I would encourage you to keep your focus on this as well. Since like most shoppers, I too would buy those products which have great reviews. 
  4. You've already added some Sale labels to your store. That's good. It's catchy and surely has an effect on any shopper browsing through your catalog. If you're looking for more kinds of labels, you can also check out this app here.

I hope this is useful for you. All the best!

Gari

ModeMagic
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Shopify Partner
31 2 2

Hi @Shananigans,

Many stores seem to be facing the same issue - spending $$$ on paid ads to get traffic to their store - but they’re not seeing enough conversions from paid traffic. 

 

One thing to check is that the landing page you’re directing visitors to is what they’re expecting to see when they click on your advert. For example, if you’re promoting a particular product, make sure your URL points directly to that page. Or if you’re promoting a store-wide sale, make sure you’re pointing visitors to a specific landing page for those. Additionally, it helps if your store design looks great and is easy to navigate. And that your store loads quickly. (No-one likes a slow-loading website!).

 

One thing you might not have considered is trying to reuse your paid traffic by retargeting visitors with a welcome greeting, promo campaign or abandoned carts campaign. 

 

In the case of abandoned carts, you can set up a flow of messages to be triggered automatically whenever a would-be shopper leaves an item in their cart, either through web push notifications, SMS or email. For best results, it’s a good idea to combine all three channels (an omnichannel approach) - that way you have more chance of reaching people and attracting their attention. To start with, try push notifications, as these provide the cheapest way of retargeting visitors. You can then use other channels afterwards if you don’t get the results you want.

 

Push notifications offer the excellent advantage of being able to track abandoned carts without your subscribers having to leave their email address or phone number at checkout. This means they can capture a larger proportion of abandoned carts, compared to SMS and email. Here’s an example of how this could work:
Omnichannel_abandoned_cart_strategy_Firepush.jpg
Imagine someone visits your store by clicking on your paid advert. Once on your store website, they sign up to receive web push notifications. (This is something you can set up with an app like Firepush; it actually has all three channels in the one app and enables you to set up campaigns from a single dashboard.) So that person browses your site and adds an item to their cart before clicking away. If you’ve created a flow of automated abandoned cart campaigns, these will be triggered automatically. That person then receives an alert through their web browser which they’ll see on their phone or desktop device, perhaps with a time-limited discount code to tempt them to continue through to checkout. 

This is how you can make use of your paid traffic so that it works more in your favor and actually helps visitors to become customers.
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Hey.

There is one more case study on traffic and conversion.

This issue can be solved by correctly setting the goals and algorithms for the work of Facebook advertising programs. This application https://apps.shopify.com/feed-product-facebook-google has a new feature called: automatic synchronization and preparation for launching advertising with the aim of selling.

This is what advertising agencies use for their clients. How to use it:

1 install the app: https://apps.shopify.com/feed-product-facebook-google

2. Activate automatic synchronization;

3. Synchronize Business Manager Facebook with your store;

4. Choose a strategy;

5. Choose the geography of your client;

6. Establish a daily budget; These points are done automatically:

7. Unload goods by creating a catalog.

8. Synchronize Pixel.

9. Create campaigns with three strategies:

a. To attract a new audience;

b. For remarketing;

c. To attract similar buyers.

All that remains is to launch advertising campaigns either in the feed-product application or in the Facebook business manager.

 

Use it to make good sales!

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