How I went from 0-20,000 Instagram Followers in 7 months

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New Member
2 0 2

Hey folks, this might be a long post but it'll be worth it to see how I grew an instagram account from 0-20,000 Real followers in 7 months. Seriously! How I get up to 50 comments on every photo and how I get free shoutouts from big accounts in my niche and how to Hashtag the correcct way!

So last year around about this time, I tried to start an online tshirt business. I was working off the Straight outta compton theme, creating tshirts with 'staight outta (insert your location here). I baught a domain, created designs, got beutiful mockups made. The works! I was ready to get rich! But guess what? Nobody bought any!

My 'Build it and they will come' mentality had proven to be extrremely flawed. This is where I realised that the signel most important thing for any store is traffic!

I looked on google and researched some of the traffic generating methds out there. (There's loads, I cant even begin to scratch the surface in this post). But on thing i found was that most required an upfront investment to essentially 'Buy' the traffic. Facebook & google adwords all required money to start. Money was something I didnt have! But time, I had loads of!

At the same time as all of this I would be flicking through my instagram looking at all the mens style pages and seeing what they were doing. It didnt take a genius to work out that what they were doing was quite simple. I knew I could do it too. I realsied that if I could built up a loyal fan base on instagram I could then market a product to them for free!!

So I set to work. I created @mensstylesociety in November of 2015, and it is now sitting at 20,000 followers,And here's how it did it.

The slog!

Nobody wants to tell you this because its boring and its not a 'secret formula' but its what needs to be done to get the ball rolling. When i started th page and I had zero followers the first thing i did was load up 8/9 photos so that the account didnt look so bare. I got photos from other pages within the same niche, Always making sure to credit the owner in the caption! They're always happy to get extra promotion. The next thing was to get my name in front of other people. The simplest way to do this is to engage! Instagram is a SOCIAL network. If you jus constantly post and do not engage with anybody you're account will never grow. So I set about comenting, liking and folllowing all the big pages within my niche. I would go into their followers and follow as many of them as I could aswel. Every so often I would unfollow those who didnt follow me back. And this is how it started.

Engaging with other people is the only way to start but it should be continued all the time, even if your account grows into the millions of followers you should always enage!

Shoutouts:

Once your account grows to any respectable number you should then start looking for other accounts within your niche with a similar follower size. Find these accounts and aks for a shout out in return for a shout out. Basically what this means is that ou post on your own account and mention them and they do the same. You cross promote each others accounts to your followers. instagram is massive! So no account has two identical sets of followers.This is probably the single best strategy for grwing your account fast! Important! Do not bother asking accounts that are far larger than yours asking for a shout out unless you have something else to offer them. Focus on finding accounts similar to your own size.

Comment groups:

The next insider trick I have for you is comment groups! Nobody else will admit this but all influencers on instagram are invloved in comment groups. These are groups where everybody goes onto each others accounts and comments on the image to boost enagement. I am personally invloved in about 5/6 of these groups. You simply message the group when you have posted and all the other members come and comment on your image. You can get anything from 5-50 comments on every photo this way.

Hashtag the right way:

Instagram allows you to use up to 30 hashtags. USE THEM ALL! But nobody wants a big mess of hashtags under every photo they post. The solution? Post them in the comments. As soon as you post an image, post the hashtags in the comments under it. The still work the same but as soon as somebody comments the hashtags become hidden, leavinf you with a beautiful image without a mess of hashtags under it.

Influence the Influencers

Once you have an account of this size you are able to barter with influencers. You can offer them promotion on your account n return for them promoting your product. Most new or small influencers are more than happy to promote a product in return for promtion themselves. You can even use your network of similar pages and comment groups to promote them if you like. This way you can get influencers which you would not have been able to on your own. 

FOR SALE:

Using these strategies I have been able to build @mensstylescoiety to 20,000 followers. If you want to skip all the hard work and get these followers for yourself this account and online store ( www.mensstylesociety.com) is now up FOR SALE as I am starting exams. I will be very sad to let it go but I'm focusing on my exams for now. Check out the listing here if you are intersted. I am also taking on a very very small number of consulting clients in the near future. If you would like to get in contact leave your email address. 

https://flippa.com/6575102-mensstylesociety-com

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Shopify Partner
49 0 10

Hey Tj,

Thanks for sharing.Great insights for making it on Instagram! This should be very helpful for fellow sellers.

Best

 

Around.io - Social Media Marketing for Shopify sellers
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Shopify Partner
244 0 17

Great read! We had very similar thoughts when chatting with our business customers who use Instagram for marketing and monetizing.

In fact, the extension of those discussions drove our product decisions to build a native integration between Instagram and Reamaze. Our helpdesk app now allows business owners to connect their Instagram account and consolidate all their communications under one roof (email, Twitter, Facebook, Instagam, etc). This allows them to streamline their brand presence and allow their customer service teams to better convert customers on the spot.

Check out our thoughts on Instagram marketing here: http://bit.ly/2adKMpJ

Our Instagram announcement: http://bit.ly/2abpBV5

Reamaze - Customer Communications Platform for Shopify at https://apps.shopify.com/reamaze.
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Excursionist
34 0 4

Hey there TJ!

This method sure does work. Especially the engagement groups you were talking about thats the same niche on IG. I started with one account and now run 8. It's alot of work, doesn't happen overnight, but sure is a fun hobby! And especially if you are looking to do this for your business.

Great post!

Thanks,

James

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New Member
12 0 0

Great methods! I've recently just hit the 6k mark on Instagram but it took me about a year and a half. Maybe someone can help me here.

I own a soap business by the name of Hagwood Soap Co. Our niche is the outdoor/adventurous people who like to go out and get dirty. We dont necisarily fit into most soap niches as we are not a "artisian" themed soap or some soap you find at a farmers market. We attract many people from the military comunity, Law Enforcement, Hikers, Mechanics, and a bunch of other groups of people.

My question would be is how do I find our niche? Is it worth even trying to find it or since being a soap company, our spectrum of customers is vast and covers a wide variety of groups? I'm asking this because I want to start engaging and following people on Instagram to gain traction and grow more, but I dont know where to start.

Thanks!

By the way, our IG is @hagwood if any of you want to DM me and talk about ideas.

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New Member
22 0 0

Hey Chris Hagler,

We had great success with our Insta account by developing and utilizing our proprietory software, designed for posting, liking, following and unfollowing on Insta.

All 24/7, all organic

Started and of May and currently have over 4500 followers. That comes to abt 1000 per month..

Great interaction.

 

About doing cross promotion, by shout out to each other, I completely agree.

With your products and describing your audience, I think you could do well working with almost anyone, except some direct soap retailers. And even those, might be usefull. If it is not DIRECT and exact soap type.

I would be happy to shout out for you and you can do it back.

Let me know and if you want to talk, Skype id: lvny2011

https://www.instagram.com/silislick/

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New Member
5 0 0

Great post, thanks very much. I started on IG about 7 weeks ago and we have got 750 followers, I shall try some of your tips to try get the ball moving faster. Feel free to check us out and give us a follow   https://www.instagram.com/buddybeardesign/

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New Member
5 0 0

Great post, thanks very much. I started on IG about 7 weeks ago and we have got 750 followers, I shall try some of your tips to try get the ball moving faster. Feel free to check us out and give us a follow   https://www.instagram.com/buddybeardesign/

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New Member
1 0 0

Thank you Tj! The post is really informative! I just started IG account for my new bow tie business in August and slowly getting some following - up to 750 now. yay! It is a way harder task then I thought it would be. Doing shotouts is next on my list! Thank you for being very clear in all the steps!

Check out my account: https://www.instagram.com/versumcollection/ and maybe you'd like to follow too!

 

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Tourist
7 0 2

Great post! The comment groups where new to me. Thank you!

I have a question for everyone. It seems that alot of my friends and clients are putting less and less effort into instagram. It seems to be a common complaint that the social network generates traffic, but not sales. Has anyone else had a similar experience?

The details aren't the details, they make the design. -Eames
1 Like