Hi There! My name is Hanzla. I am new here. I was hoping that I could get some help here regarding keywords.
I have Just Set-up my Shopify store. Can choosing the right keywords help me in getting more sales. If yes then how to get these keywords?
I could use some help to increase my sales.
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Hello @hanzvella ,
You're correct, the right keywords can help you in getting more sales if utilized properly. Keywords are words and phrases that identify what people are searching for. It's the most important SEO ranking factor that Google uses when it’s deciding where to rank your content in organic search results. It'll give Google a signal to where to place your site in search results so it's important to include them in your site in specific places.
Below are some points you need to consider before finalizing keywords:
Create a Keyword List
You can create a list of keywords with the help of tools such as Google keyword planner, Ubersuggest, SEMrush, Ahrefs, etc. With the help of these tools, you can get a good amount of info on your keywords like volume, target audience, keyword difficulty, and more.
Find Low-Competition Terms and Identify Search Volume
As your site is new I would suggest you pick some low-medium volumed and low completion ones. Keyword volume is important, it's the info on how many people search for the keywords in your list. You can review that in the tools that I mentioned above.
Always ensure relevancy. Does this keyword have anything to do with what you sell or serve?
Obviously, the closer the keyword is to your product or service, the better that searcher is going to convert.
Above are the basics of keyword research, SEO is a vast plane and takes some R & D to master. Once you plan and implement it in correct way, as per Google's guidelines, I assure you it can bring a good amount of traffic and sale to your site.
Hope my solution helped you
You're on the right steps - keyword research is the very foundation of SEO success. However, keyword research is, well, not really easy. First you need to categorize the keywords you want to aim for.
Let's say you're selling Dog Chew Toys - which will be the keywords you're going to target?
Now you want to target the last one right, but should you?
Hold off your horse - Before jumping right into it, let take a step back - these three options are three types of keyword:
Simply put, you use Informational keywords and Navigational keywords for creating content (blog posts, video, tutorials) to lead potential buyers to your store, and get them to be familiar with your brand.
At the same time, You use Transactional keywords for your Product Pages, to tailor the product pages and match it with the conversion step of the buyer's purchase process.
Now, let’s go over the keyword research process
Step 1: Keyword research tools 1. Aliexpress
Head-to-head with Amazon, Aliexpress is one of the biggest eCommerce sites, and also a goldmine of keywords. To tap into its potential, first head over to Aliexpress, enter a keyword that describes your products and check the suggestions.
The suggested keywords are often long-tail keywords, which tends to have a clearer buying intent, convert better and have lower competition.
This tactic can be easily replicated on Amazon as well!
Answer the public is a great tool to explore long-tail keyword ideas. Head over to Answerthepublic.com, enter your broad keyword (dog toys).
Wait for a for minutes, and get access to a bountiful of long-tailed keywords that can be used for your blog pages, or for your product pages.
Similar to Answerthepublic, Keywordtool.io helps you explore long-tail keyword ideas. Free plan is available, but you'd need to upgrade to see more details, like search volume and keyword difficulty.
Step 2: Keyword selection tools
The above approaches should help you get plenty of keyword ideas for your Shopify store - the next question is What keyword should you select?
To decide it, use these 02 main criteria: Search Volume and Keyword Difficulty.
So the ideal approach is that we'd want to target keywords having medium to large search volume, and medium to low competition. We'll introduce how you can get access to these data
1. Google Keyword Planner
Google Keyword Planner is a built-in tool in Google Ads, you’d need to create a Google Ads account to get access to it - which should take you just a few minutes, plus, it's a free tool - so why not?
After logging in, you have two options: You can explore more keyword ideas (whose functions are similar to those of Keywordtool.io) or to get search volume data of your selected keyword.
Since we’re talking about how to select a keyword, head to option 2:
You can either enter your keywords, or put all of your keywords in a CSV file and upload it onto the search box.
After that, select Historical Metrics tab, you'll see Search volume and Competition information. Top of the page bid indicates how much money you'll need to spend to get Ads about Dog Toys to the top of the page. A high CPC indicates buyer intent - however, “high” is relative, for some niches, $3.73 is a bargain, but with Dog Toys, $3.73 is considerable.
As you can see, dog toys has an attractive Avg. Monthly searches, but high competition. So you might want to try out other long-tail keywords.
2. Ahrefs Keyword Explorer
Ahrefs is an SEO software suite that provides tools for keyword research, link building, rank tracking and many more. The pricing can be a bit too high for new Shopify store owners, but I can tell it's worth every cent!
Let see how we can use Ahrefs Keyword Explorer to determine which keywords can help you grow sales?
First, head over to Ahrefs Keyword Explorer, enter your keywords or upload a CSV file containing all keywords.
You'll get a detailed report including Keyword difficulty, Search volume, and a list of your direct competitors who are also ranking for that keyword.
Scroll down to see whom you're competing with - this helps you estimate how much efforts, SEO-wise, you need to make to get to Top 10 of search results. For example, the #1 result (Chewy.com) has strong Domain Rating (the strength) of a domain, over 1000 backlinks - can you compete with that? If you're a new Shopify merchant building your store, taking a long-tail keyword route might be a better idea.
Or if you're on budget, you can use Ahrefs's free tools like Keyword Difficulty checker to check more details about the competitiveness of a keyword, or Keyword generator to get more keyword ideas. We'll come back to Ahrefs' free tool later in Step 5 and 6.
If you want to get really technical about keyword research, check out this tutorial from Ahrefs themselves: Keyword Research guide for beginner.
I hope that my answer is helpful to you. Let me know if it is with a like and thumb up.
Have you heard of SKAGs? (Single Keyword Ad Groups)? It's a bit of a Google Ads hack that can ensure the ads you create for your search campaigns only appear on the saearch terms you want them to.
We created a tool that helps automize the process of setting them up for ecommerce campaigns. aori.com/ecom-tool
Basically it will import your product feed from your shopify store and create a keyword list for all your products where your product name is the keyword, and then it puts it into its own ad group with negative keywords automatically added.
If you know people who'd like to use us, we have a referral program where you get $100 for each person you invite that signs up, cash payouts are available after $300.
Hope this can help.
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This is an accepted solution.
Some steps you need to follow to add good keywords:
Step 1: Know about your audience.
Step 2: Do your keyword research and make a list of keywords.
Step 3: Analyze Your Keyword List
Step 4: Keep a check on your competitors.
Here are some tools that you can use for keyword research:
There are many ways to add good keywords to get maximum sales, depending on what you are selling and where are you putting the keywords.
Below mentioned are some of the ways, you can use to add good keywords to get maximum sales -
If you want to hire a digital marketing agency, who can do all this and much more for your business then you can contact Propel Guru.