How can I generate sales and traffic on my site?

Marguerite_Mar1
New Member
3 0 1

I have had my shop open for roughly three months now and I have barely seen any sales or traffic. I've tried utilizing social media (Facebook and Twitter) and have seen little to no movement. I have also tried Facebook ads as well, although this method of "marketing" increased my traffic it didn't generate any sales.

I'm in the process of "updating" my site as far as adding more text, improving the picture quality, and adding more graphics.

Is there anything that I am missing, or is there any special pointers that someone can give me to see an improvment in both generating sales and traffic?

Elena_Ruchko1
Tourist
28 0 1

Hi, Marguerite!

 

Firstly, I would say you should substantially increase the assortment on your site. Like for ecommerce store there won't be enough choice for buyers.

You are right, text is really necessary for you all pages of your website. Add more of description to your products - this will improve user experience. But before you dive in this I would advice you to do a keyword research-  visit your competitors websites, look at the keywords they have been using in titles, headings, etc., think yourself of search terms  which would describe your products. Then head to Google Keyword Tool and using exact match look for the keywords which have good search volume. Focus on lont tail keywords more. For example, type "cross earrings" and check the box "Only show ideas closely related to my search terms". Look into the keyword ideas for 3-term keywords (long-tail) with decent search volume. 

 

After you have decided on keywords, optrimize your pages - include these keywords (but know the measure) into headings with H1 tags, page titles and text on pages.

Also, you will need external links leading to your site - you may add your site to different listings, but you will still need more links from other trustworthy domains in order for your website to achieve decent rankings.

As to the Facebook and Twitter  - they are good solutions, but first of all they help build the customers loyalty and improve brand awareness. So you should focus on other methods aside from social media as well. By the way Pinterest is frequently used in ecommerce store promotion too these days.

I recommend you read our guides and materials on how to start small business and ecommerce promotion. http://www.promodo.com/blog/webinar-materials-small-business-seo, http://www.promodo.com/blog/webina...

 

 Regards, Elena

http://experts.shopify.com/promodo
Scott_Johnson1
Tourist
2 0 0

There are a number of ways I have gotten traffic to my web site.  The first thing I did was I started a blog.  I try to write at least 3 times a week a blog article  and when I write the blog I do not write in terms of trying to sell, but I write in terms of trying to help my audience and give them information about what can help them.  

Then I started an email list and I setup an autoresponder.  I use mailchimp for that at http://www.mailchimp.com and this helps me because I will just point to my blog post that I have written.  

I then setup a Podcast and I have a show.  I try to do it every week, but it seems like I have just been able to get it going about one show every three weeks or so.

Also, I suggest you try to make sure your store is SEO optimized and also make sure you have setup a twitter, Facebook, and even use Pintrest.  

The thing that is sending me the most traffic is an affiliate program I setup their App store called OSI Affiliate Software http://www.osiaffiliate.com

Overall it takes a lot of time and patients.

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Emma_Craig
Tourist
6 0 2

Hey Marguerite!

First of all, I love your site! It’s very clean and organized. Generating traffic to your site, and converting that traffic into online sales, can definitely be tricky! It’s great that you have already looked into using social media and updating the content on your site to promote your store. 

Using social media is also great for generating buzz about your online site. I see that you added social media chiclets to your product pages, to enable sharing, and that’s great! Another app that can be very useful for social media sharing is Justuno, which is a free app that increases sharing of products and offers on your site. That app can be found here: http://apps.shopify.com/justuno-social-bribery. Shopify also wrote a really great blog post on social marketing strategies to grow online sales: http://www.shopify.ca/blog/7900695-12-social-marketing-strategies-to-grow-your-online-sales#axzz2Vub....

One example of social media strategies is posting content daily. This is a great way to encourage visitors to return and gain repeat customers. I saw that you don’t have many selections in some product categories, try adding new products and selections to engage all visitors! You can also update more than just your products: try posting on your blog weekly to keep content fresh and exciting. I find that I’m more likely to re-visit a site and check for updates if they often run promotions and offers. If I’m more likely to win something or get a discount by sharing the site or product, I’m also way more likely to share the page. For example, LivingSocial gives users the chance to get a deal for free if they share with 3 friends (I attached a photo!).

I'm also more likely to re-visit a site if I'm being sent emails about new products and promotions. Like Scott mentioned, mailchimp is a great tool to send out promotional emails to your customer base! The MailChimp app is found here: http://apps.shopify.com/chimpified. ;;

Aside from updating products, optimizing your content is key to gaining traffic. Using keywords, URLs and handles, and tags, will help your website rank high on search engine results pages and drive more traffic. Shopify has a great guide to SEO here:http://wiki.shopify.com/Search_Engine_Optimization_(SEO)_101. If you need help deciding which keywords might work best and be most relevant for your site, try looking at http://www.spyfu.com/to check out what keywords your competitors are using, and find related keywords to ones you are already using. Use these keywords in optimizing your website, like making sure you are adding alt tags to all of the pictures you are adding and using relevant handles for the URLs of your product, and search engines will be able to index your site and deliver it to users searching for those keywords much easier!

Finally, when it comes to paid ads, I would suggest moving over to GoogleAds (adwords.google.ca). You get a credit to use Google AdWords when you sign up for Shopify, and AdWords is really great at helping you find keywords to use as well! Facebook ads are not the most efficient, which is likely yours haven’t led to many sales. Although Facebook is highly targeted and ads can increase traffic, they don’t have a very high conversion rate. In the end, Facebook costs you more in pay-per-click compared to actually sales than Google will.  Like Elena suggested, use keywords that don’t have super high volume, but are instead as targeted as possible to the audience you’re looking for. This way you won’t have to place super high bids on the words, and you will attract visitors that are more likely to purchase!

One last note on social media marketing; Pinterest is actually proven as the best social media to convert visits to sales. Set up a Pinterest account to post photos of your products and encourage sharing across Pinterest boards!

I hope this helps, and good luck getting those sales!

- Emma

Marguerite_Mar1
New Member
3 0 1

Thank you all so much... I am soaking up all the information you are giving me and applying it to my site. I have seen an increase in trafic so again, I greatly appreciate all the advice.

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James_Famers
Shopify Partner
10 0 1

Hi Marguerite, 

I have looked at your website and if I was a user I would be anxious to get the items since I never know if they are going to fit. Especially in the jewelry section it is very unclear if and how the jewelry is going to fit. I am in the jewelry business and use http://retailers.findmyringsize.com   maybe you also want to try this. It dramatically increased my conversion rate and decreased bounce and return rates. Best of luck! 

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Melanie_Lanois
New Member
6 0 0

Hey Marguerite!

I wish I could comment on your site but it did not work when I tried to open it.. Maybe you should have someone look into this?

As for your question, I can see you've already got some awesome feedback and your attitude is fantastic - nothing beats positivity :) If I could add to everyone else, my advice would be to try to narrow in on the needs of your customers. Try to engage your customers in a unique and sincere way -

For example, say you were selling sneakers and you wanted to drive traffic to your site. You searched through Twitter "where to buy sneakers" ... any tweet relating to this topic will come up. You then replied to someone's tweet with a picture of your sneakers and a post-it that says "These have your name of it" - You have now engaged someone in your community in a unique and creative way which shows them that you care to take the time to make them feel special and heard. The likeliness of this customer visiting your shop and buying a pairs of your sneakers versus someone else's sneakers has increased and in turn, that person will likely spread the word about your company and your creative initiative to reach out to them. 

Take a look at the Shopify Blog - http://www.shopify.com/blog This is an awesome resource full of shopify updates and ecommerce trends.  

You should also read these two articles on the power of Hashtags and the power of Instagram - as I said, both of these social media platforms are wicked resources to engage your customers. 
http://searchengineland.com/the-power-of-hashtags-on-twitter-84408
http://searchengineland.com/the-power-of-hashtags-on-twitter-84408


Best of luck with your shop and keep smiling :)

Melanie.

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Ideatags
Shopify Partner
28 0 16

Hi Marguerite,

You can also try to different ways to better engage your existing fans on Facebook or Twitter and let them share information about your store with their friends.

One way of doing this is by running regular contests on social networks (for example on the first Monday of each month). You can use contests to introduce new products to your fans (by asking them question about each product), but most importantly it is something fans are more willing to share with others.

You can try the Promify app from the Shopify App Store (http://apps.shopify.com/promify) for contests on Facebook and Twitter.

Hope this helps,

Jeffrey, Ideatags

We turn ideas into apps. | www.idea-tags.com
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Ignacio1
Shopify Partner
10 0 1

Hey Marguerite!

So glad your traffic increased again! What did you do finally to get better results?

If you are interested to leverage Pinterest you could check a guide I helped writing a few months ago. http://viralica.com/content/ecommerce-pinterest-guide

Best of lucks!

Ignacio

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Tim_Cull
Shopify Partner
34 0 0

Hi Marguerite,

I've written an app that automatically emails past customers at just the right time to bring them back again:

http://apps.shopify.com/retention-factory

We're currently in beta.  I'd love to hear any feedback or enhancement suggestions you may have.

 

--Tim

We write software to improve customer retention and repeat purchases
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