Hi @MVUNIVERSITY,
Growing sales is not an easy task at all - however there are a few approaches you can try:
01. Develop an SEO strategy
Optimizing your Shopify store in terms of SEO is another way to increase sales. After all, as more potential customers will get to see your products, there is a higher chance of a conversion taking place.
- Implement relevant keywords into the content (including page titles, descriptions, and image alt text) of your online store.
- Write blog posts with topics that are relevant to your products and industry, then link these blog posts to relevant product pages.
- Encourage other credible websites to link back to your online store.
- Utilize Shopify’s built-in SEO features to better optimize your content.
- As suggested by Shopify, “add your sitemap.xml to Google Search Console, so that your online store website can be easily crawled and indexed.”
You can learn more about Shopify SEO HERE
02. Recreate your Shopify store on Facebook
Scrolling down Facebook feed has become a part of our daily routine. 1.73 billion users worldwide scroll down their Facebook feeds every day, which is almost a quarter of the world's population!
The good news is that you can leverage the immense power of Facebook’s reach to improve sales. It’s fairly easy to start selling on Facebook as there is a dedicated feature that allows you to connect your Shopify account to Facebook. This way, your Facebook account will directly incorporate your Shopify store, meaning that you won’t have to keep separate inventory for each store.
Besides, Shopify allows you to create Facebook ads directly from your Shopify admin panel. This feature is particularly useful as it automatically targets the right Facebook audiences that may be interested in your products.
Here’s how Todd Snyder, a menswear fashion brand, managed to pull off a Facebook store.
03. Amp Up Your Email Marketing
Email marketing is one of the most effective channels for encouraging more sales and improving customer retention.
Besides, email is an effective eCommerce marketing channel as it offers many occasions to contact your customers. Here are just some of them:
- Welcome emails sent to new customers as soon as they complete a purchase/subscribe to your email list.
- Promotional emails with special offers and discounts.
- Regular newsletter emails with company updates, product tips, and other useful information.
- Personal appreciation notes and thank you emails to loyal customers.
- Emails asking for customer feedback.
This Adidas’ email is a great example of how email marketing should be done.
04. Launch a blog section
Regular blogging has the potential to help your online store rank better on search engine results. Also, it’s a great opportunity to connect with your customers and help them fill out their knowledge gaps.
Create content pieces on the topics that appeal to your target audience. Include strong call-to-actions in each content piece to direct visitors back to your products. Don’t over-promote your products, though. Education and nurturing your to-be customers should be your primary objectives for content creation.
Here’s how Nike manages the blog section of its website to keep customers updated on the latest industry and brand-related news.
Let me know if my answer is of any help, with a thumb up or like.
Wish you all the best
