How can I track coupons in Google analytics?

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Hi,

 

I have recently enabled enhanced ecommerce tracking for Google analytics on my Shopify store and when it comes to tracking of products (profits, transactions, etc.), it does work. The problem is with coupon codes tracking in:
Conversions>Ecommerce >Marketing>Order Coupon

Order coupon code field is always (not set), yet other fields (Revenue, Transactions, Avg. Order Value) have correct values. And I know for sure, that coupons were used when purchasing.

 

I have been following only this guide to setup enhanced tracking:
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup

 

Is there something that I have forgotten to setup? I have read that GTM data layers won`t work for Shopify, because enhanced tracking settings are already set for default within Shopify.

 

Thank you.

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The short @marion5 is it SHOULD be tracking coupons here:

If it isn't, well, I'm not sure! Are you 100% sure people are using coupons? Their orders in Shopify will say so. Are you using any apps that may interfere with the checkout or thank you page?

If you're willing to pay for a pre-built solution, an alternative is LittleData's app: https://apps.shopify.com/littledata

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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