How do we begin marketing our store?

BrandedbyX
New Member
1 0 1

Hi all Shopifiers!

My first post here ever!! 

We excitedly launched our online shopify store on Friday and I would firstly love to know what you guys think and if any improvements can be made to the site. Mainly however iw oudl love to pick your brains about marketing - I have no idea about free of charge SEO etc etc. Is there anyone who can help at all? Should I add tags to every product or somewhere within the site?

I have tried to set up facebook as an app but have been refused (I have asked support to help me understand why) so working on that!

Our store can be found at www.brandedbyx.co.uk 

Huge thanks for your time in advance!

Jennie

Hello,

 

First, congratulations on your new store .. 

Second, you need to create your buyer/customer persona (to whom you want to sell your products, what is your target audience), knowing that you will know how to communicate with them via marketing messages. 

 

I recommend you to check my posts here https://community.shopify.com/c/Ecommerce-Marketing/Important-Notes-For-Your-Store/m-p/1197904#M4096...

 

Best regards.

Mark.

 

 

Head of SEO Team at Improwth
Email: mark@improwth.com
https://improwth.com/seo-for-stores
MS-WEB-DESIGNER
Shopify Partner
2807 176 470

Dear @BrandedbyX 

Regarding store feedback , please put your store at "Store Feedback Section"

Regarding begin marketing our store? hope the following suggestion will help you

1. Do SEO

2. Go for content marketing

3. Do E-mail marketing

4. Open Youtube channel

5. Do social media

6. Run brand awareness ads

7. Update blog at your store

0 Likes
Judithmg
Shopify Partner
212 0 19

Hi 

The first step is to be at the top of Google Search results is to pay attention to your benchmark keywords. This means doing keyword research by analyzing the content of your competitors. If you prepare your content to be aligned with SEO, you’ll gain engagement. Secondly, take advantage of technology and use Google Analytics in order to track the metrics of your high-performing content.  Recreate this type of content because it is what your audience is looking for.

A combination of SEO and SEM is also a great strategy. For example, add your Local inventory to Google Shopping. You only need to create an account in Google Merchant. What are the benefits? Advertising on Google Shopping allows you to boost your traffic, not only to your eCommerce website but also, traffic to your physical. Stand out from the competitors and let shoppers find all the information about your inventory online. Promote your products with high-quality images and descriptions. 

If you need some help, you can install for free Google ads and Shopping app for Shopify. This app helps you automate and optimize your Google Ads campaigns.

0 Likes

 Hi @BrandedbyX

First you can try community seeding and referral marketing first - those are the (relatively) low-cost methods for promoting your business.

Start by seeding your community with people who already like you and find value in what you offer. Let your customers refer their friends, too. The more of the right people that take part, the better. When you're ready to start on social media (and it's hard to say when that will be), have a very specific goal in mind for each channel or page. The point with marketing is not broadcasting but communicating; asking questions and making connections rather than telling folks what to think about you. It might take a few tries before you can find the combination, but keep at it - if done well enough marketing can become anything from low-effort events advertising through customer service all the way up into email campaigns which help. 

Regarding SEO, SEO is a must-have for any online businesses, especially when Customer Acquisition Cost is climbing higher and running PPC ads is getting more difficult. Check out this short guide on how to get started with SEO (even though I said Short, it'd be a fairly long one, so brace yourself

Step 01: Understand Shopify SEO

What's the difference between Shopify SEO, and let's say, regular SEO?

Not much, both follow the same principles and set of basic rules. Shopify SEO tactics can also be categorized in the same three buckets: 

  • On-page SEO: On-page SEO covers all approaches you use to help search engines better understand and rank your content - which includes making content friendly and useful to your target audience; then optimizing your headings, tags, links so it can also be friendly to search engines. 
  • Off-page SEO: Off-page SEO covers all activities carried out on another site or platforms, including, but not limited to Link Building, Social Media, Local citation, landing reviews. 
  • Technical SEO: Technical SEO covers all activities that play a deciding role in whether your Shopify store gets indexed by search engines, including: site speed optimization, structured data, canonicalization, hreflang, and more all classes as technical SEO.

However, when it comes to Shopify SEO, there are several differences, both good and bad: 

Is Shopify Good For SEO? 

Is Shopify Bad For SEO? 

Speed: Shopify's CDN allows your online store to load quickly around the globe

Low capacity for content customization: Your options for customizing your blog pages, or regular pages are limited, which can be a hinder to your content marketing approach

SEO built-in features: Shopify has all the basic built-in SEO options that most stores need: Automatic sitemap, 301 redirects, URLs personalization, etc. 

Strings in URL: Shopify add some defaults fixed string to URL, etc. For example, a product page will have a mandatory ‘/products/’ in their URL.

Apps: A wide variety of apps supporting you in improving your SEO performance 

 

 

With a quick analysis, the Goods outweighed the bad

If you’re an SEO expert, you might need to rethink. But as an online store owner, Shopify makes it simple and efficient enough to navigate around lots of SEO's mind-boggling terminologies, and quickly pick up the basics to improve SEO. 

 

Step 02: Setting up Google Search Console and Submit Your Sitemap

Let’s take a look at this detailed tutorial to learn how you can set up your Google Search Console, understand Shopify sitemap and how to submit one so that your customers can locate your treasure in the forest of Google search results: https://youtu.be/nOj_DrjwotE

 

Step 03: Setting up Google Analytics For Shopify Store

Check out how to connect eCommerce data from Shopify to Google Analytics to better measure your sales performance and your online store performance: https://youtu.be/RuRFv_DdYsU

 

Step 04: Define Your Store Structure

With Shopify SEO, we'd recommend you use Hierarchical model, that should look like this: 

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In Shopify, you'll generally use the following page types: 

  • Homepage
  • Collection Pages
  • Product Pages 
  • Informational Pages (contact us, about)
  • Blog 

The Homepage should be on top of the hierarchy, followed by the main categories (level 1), sub-categories (level 2) and finally the product pages (level 3).

This structure helps you to achieve the 1st golden rule in the site structure: No more than 03 clicks - simply put, potential buyers should be able to find what they're looking for in three clicks or less. Besides a better navigation experience for users, this 3-click rule allows your Homepage to distribute its authority to all of your major categories and product pages, thus, providing them a better chance to rank highly. 

Let's do a thought experiment: Think of page authority as water, and links between pages are canals, and each page is a pool. Simply put, the more canals connected to a pool, the more water that pool has, the more important that pool is in the eye of the Search engine. That's why your canals system needs to be simple and scalable. 

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Source: Kissmetric.com

Let's take at a simple example from our Demo Shopify store: 

On our homepage, we have two main categories: Blog and Collection. 

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Under the collection category are our subcategories - which are smaller collections. And of course, within each collection are product pages. 

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This led us two the 2nd rule: Create a simple menu that replicates the site structure. Menu can be easily managed under Online Stores -> Navigation in your Shopify dashboard. 

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Step 05: Perform Keyword research your Shopify SEO

Keyword research is the very foundation of your SEO success - the reason is simple: we Googled in keywords. Thousands of search queries are typed into search engines every second - our job is to find out which one converts! 

It sounds simple, but not so in reality. 

Let's say you're selling Dog Chew Toys - which will be the keywords you're going to target? 

  1. How to keep my dog happy? 
  2. Dog toys near me
  3. Buy dog chew toys online

Now you want to target the last one right, but should you? 

Hold off your horse - Before jumping right into it, let take a step back - these three options are three types of keyword: 

  1. Informational keyword - this type of keyword matches the first stage of the online buyer journey - Awareness. Buyers use informational keywords to help them learn more about a topic, problem, product. 
  2. Navigational keyword - this type of keyword matches the second stage of the online buyer journey - Consideration. Buyers use Navigation keywords to learn about a specific offering (dog toys) - these keywords often include brand-specific terms and navigational phrases like Near me, Features of, Reviews, Prices. 
  3. Transactional keyword - this type of keyword matches the 3rd stage of the online buyer journey - Conversion. Buyers are ready to buy, and they are using transactional keyword (or product-focused keywords) to take action. Hence, these keywords often include phrases like: Discount, Buy, For Sale, Where to buy, etc. 

 

“What am I going to do with this information?” - asked you? 

Simply put, you use Informational keywords and Navigational keywords for creating content (blog posts, video, tutorials) to lead potential buyers to your store, and get them to be familiar with your brand. 

At the same time, You use Transactional keywords for your Product Pages, to tailor the product pages and match it with the conversion step of the buyer's purchase process. 

Now, let’s go over the keyword research process 

Step 5.1: Keyword research tools  1. Aliexpress 

Head-to-head with Amazon, Aliexpress is one of the biggest eCommerce sites, and also a goldmine of keywords. To tap into its potential, first head over to Aliexpress, enter a keyword that describes your products and check the suggestions. 

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The suggested keywords are often long-tail keywords, which tends to have a clearer buying intent, convert better and have lower competition. 

This tactic can be easily replicated on Amazon as well! 

2. Answerthepublic

 

Answer the public is a great tool to explore long-tail keyword ideas. Head over to Answerthepublic.com, enter your broad keyword (dog toys). 

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Wait for a for minutes, and get access to a bountiful of long-tailed keywords that can be used for your blog pages, or for your product pages. 

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3. Keywordtool.io

Similar to Answerthepublic, Keywordtool.io helps you explore long-tail keyword ideas. Free plan is available, but you'd need to upgrade to see more details, like search volume and keyword difficulty

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Step 5.2: Keyword selection tools

The above approaches should help you get plenty of keyword ideas for your Shopify store - the next question is What keyword should you select? 

To decide it, use these 02 main criteria: Search Volume and Keyword Difficulty. 

  • Search volume tells you how many people have used a specific search query. 
  • Keyword difficulty tells you how competitive that keyword is. 

So the ideal approach is that we'd want to target keywords having medium to large search volume, and medium to low competition. We'll introduce how you can get access to these data

1. Google Keyword Planner 

Google Keyword Planner is a built-in tool in Google Ads, you’d need to create a Google Ads account to get access to it - which should take you just a few minutes, plus, it's a free tool - so why not? 

After logging in, you have two options: You can explore more keyword ideas (whose functions are similar to those of Keywordtool.io) or to get search volume data of your selected keyword. 

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Since we’re talking about how to select a keyword, head to option 2: 

You can either enter your keywords, or put all of your keywords in a CSV file and upload it onto the search box. 

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After that, select Historical Metrics tab, you'll see Search volume and Competition information. Top of the page bid indicates how much money you'll need to spend to get Ads about Dog Toys to the top of the page. A high CPC indicates buyer intent - however, “high” is relative, for some niches, $3.73 is a bargain, but with Dog Toys, $3.73 is considerable. 

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As you can see, dog toys has an attractive Avg. Monthly searches, but high competition. So you might want to try out other long-tail keywords.  

2. Ahrefs Keyword Explorer

Ahrefs is an SEO software suite that provides tools for keyword research, link building, rank tracking and many more. The pricing can be a bit too high for new Shopify store owners, but I can tell it's worth every cent! 

Let see how we can use Ahrefs Keyword Explorer to determine which keywords can help you grow sales? 

First, head over to Ahrefs Keyword Explorer, enter your keywords or upload a CSV file containing all keywords. 

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You'll get a detailed report including Keyword difficulty, Search volume, and a list of your direct competitors who are also ranking for that keyword. 

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Scroll down to see whom you're competing with - this helps you estimate how much efforts, SEO-wise, you need to make to get to Top 10 of search results. For example, the #1 result (Chewy.com) has strong Domain Rating (the strength) of a domain, over 1000 backlinks - can you compete with that? If you're a new Shopify merchant building your store, taking a long-tail keyword route might be a better idea. 

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Or if you're on budget, you can use Ahrefs's free tools like Keyword Difficulty checker to check more details about the competitiveness of a keyword, or Keyword generator to get more keyword ideas. We'll come back to Ahrefs' free tool later in Step 5 and 6. 

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If you want to get really technical about keyword research, check out this tutorial from Ahrefs themselves: Keyword Research guide for beginner.

 

Step 6: On-page SEO for Your Shopify Pages

Before we dive in, check out this sweet summary of a perfectly optimized ecommerce product page: 

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(Source: SEMrush.com) 

Related article: How To Make Your Product Pages SEO-Friendly [Tutorials]

Step 6.1. URL 

A simple rule to follow: 

The URLs of your Product pages should be short, easy to scan and contain your focus keyword. 

You might have seen an URL for a product page like this: storename.com/collections/collection-name/products/products-name and there are discussions about why long URLs like that are not preferred by search engines. 

While it is true that Google, or any other search engines, prefers short URLs, Shopify’s built-in SEO capacity also helps you canonicalize your product pages - to put it simply, it tells Google which version of your product page is the primary version. 

In this example, we can see that even though, the current URL is: https://beariestore.com/collections/bearie-t-shirts/products/short-sleeve-t-shirt-bearie_sleep 

The canonical one is a shorter version: https://beariestore.com/products/short-sleeve-t-shirt-bearie_sleep

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So you can rest assured that Shopify makes your URLs look good in the search engine’s eyes. 

 

Step 6.2. Title 

Naturally, you want to include your focus keyword in the Title tag, whether it's a product page or a blog page. 

But that's also what everyone is doing. To take it to the next level, you'd need to: 

  • Add emotion-triggering, click-magnet words: Buyers are human too they are influenced by powerful words like X% off, Free Shipping, Guarantee

These click-magnet words help you increase your CTR, a higher CTR = more clicks = more sales. Quick math! 

  • Be mindful of the length of characters: The Title tag should be less than 70 characters, while your meta description should be less than 320 characters. 

Check out how Shopify SEO built-in tool makes it much easier for you to edit Page Title and Description. 

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Step 6.3. Meta description

Similar to the Title tag, Meta description should have less than 320 characters (as indicated in Shopify SEO section), including focus keyword, related keywords and product features. 

Now this is where most SEO beginners got it wrong - by cramming keywords into the meta description - in fact, it won't help at your SEO at all. Your meta description should be: 

  • Contain power keyword: Try now, Get it now, Buy now, Sales off 
  • Be descriptive - tell audience what to expect 

Why? A persuasive copy helps your page get more clicks, and a higher CTR tells Search Engines about the attractiveness of your page - playing effects in climbing to a higher ranking. 

PRO TIP 1: Now, Shopify SEO built-in tool shown above, without a doubt, is pretty handy to most SEO beginners. Unfortunately, the configuration was a bit outdated - Google no longer counts Title tag and meta description in the number of characters, it uses pixels instead. So how do you get the perfect SEO title and meta tag for your Product Pages? 

Use this tool as an additional resource when crafting your Shopify SEO copies: 

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Simply enter your Title, Meta and URL, and get an accurate SERP simulator to see if your Title or Meta are chopped off where it matters! As you can see, the Title should be under 560 pixels, URL should contain less than 560 pixels and META tag should be 990 pixels. 

 

PRO TIP 02: It's easy to get lumbered with writing title tags and meta tags for your product pages, especially when you have hundreds of pages. How can you make it easier? By spying on Google Ads results of that keyword! 

Head over to Isearchfrom.com, enter your keyword, choose your Language, Country and Device. 

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In an instance, you can see all Google Ads results, plus organic results for your keyword. The 1st Google Ads results are often the ones with the best Click-through-rate, which means you can take them as the standards, or inspiration to write your own copies. 

Notice the meta tag of the Ad from Chewy.com - it has the focus keyword, brand name, a number of proof (18000+, 24/7), power words (Free, Now, Low Prices). This is a good example to learn from and apply for your own Product pages. 

 

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Step 6.4. Body content 

 

Most category pages or product pages get straight to the products with no introduction — which isn’t good for User experience, and for Search Engines. 

You should aim for at least a 300-word intro with your keyword included at least 2-3 times. (But don’t stuff it in there — make it flow and look natural.)

After that, you can use User-generated content, especially Product Reviews to rank for more keywords and increase conversion rate probabilities. Check out this example for Solo Stove where they masterfully combine Long-form content, Video content, Product Reviews and Excellent product usability wrapped up in a nice design. 

To sum up, check out this format from Bigcommerce.com 

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Learn more about how to design a rocking product page with PageFly's Ultimate Guide to eCommerce Product Page Design

 

PRO TIP 1: Avoid using jargon, overcomplicated words. Use words and phrases that your customer uses. 

Use Hemingway app to check if your content can be easily scanned and has good readability. 

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PRO TIP 2: Use LSI (Latent Indexing Intent). 

LSI keywords are essentially keywords that are semantically related to your main keyword, used in a search query. These LSI keywords supplement the main keywords and act as helpers to give stronger contextual information to the search engines and users.

Simply enter your focus keyword in LSIgraph.com 

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Let LSI database do the heavy work, and get a list of LSI keywords that you can use for your Product Page content 

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Step 6.5. Image ALT 

Google can’t read images, they rely on alt text to know what it’s about which provides you another opportunity to include your keyword on the page, but only if it's relevant. 

Keyword cramming is never good, whether in Page content, or in Image ALT. Write ALT text like you're describing the images to a visually-impaired person. 

To optimize your Image ALT, check out this Shopify SEO app: 

Avada SEO Image Optimizer helps you quickly optimize your Alt tag, among other great options like Meta tags optimization, SEO checklist or auto-complete Google Structured Data. 

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Step 6.6. Structured data & Rich Snippets 

This is an example of rich snippets

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(Image Source)

Rich snippets are results of implementing structured data markup. 

Structured data markup gives search engines more information about your website and its content. 

It does not only help users get a better idea of your pages, especially product pages, it also provides Google with valuable information about your products (e.g. pricing, availability, rating, number of reviews, etc.). 

It can also give detailed information about your business (e.g. logo, address, contact information, connected social media pages, founders, subsidiaries, etc.).

In short, Using rich snippets can make your SERP look more attractive, in the eyes of both online buyers and search engines, which adds up to a higher ranking and a better click-through rate. 

You can easily implement rich snippets for your Shopify store, using this SEO app

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Check out this guide on how you can implement Structured Data for your Shopify store. 

Step 6.7: Page Experience & Page Speed 

Google explicitly tells us that Page Speed and Page Experience are one of the ranking factors. 

A good page speed alone would not do for your ranking, it must be supplemented with other page experience factors including Design, Interactivity, Safe-browsing, Mobile-friendliness. 

It's also stated that while Page Experience is important, helpful information must go hand-in-hand. 

Improving Page Experience can start with: 

  • Make mobile and desktop navigation effortless 
  • Decrease landing page load time.
  • Improve your page speed
  • Customize your landing page 

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Let me know if my answer is of any help with a thumb up or like I'd really appreciate it

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Hi @BrandedbyX,

We all understand the importance of Shopify SEO for the survival and competitiveness of their stores. Enhancing your Shopify SEO requires a number of adjustments depending on your type of business. You can read through to find the most appropriate ways to improve the SEO rankings of your Shopify store.

1. Fix duplicate content issues

Duplicate content issues usually happen when you create product pages for your Shopify store. For instance, when searching for a product in some online stores, you may find different URLs that redirect to the same product. Store owners can suffer a drop in search rankings and lose traffic if they ignore the duplicate content issue.

Duplicate product pages

Product pages are allowed to display in two different URL paths: a canonical path (/product/) and a non-canonical path (/collections/.*/products/). However, the non-canonical product page usually includes a canonical tag (link rel = “canonical”). Although this helps Google control the duplicate content, we may face some problems with the structure of internal links. As a result, Shopify will connect with the non-canonical version of all of your product pages. Due to this reason, some SEO problems may have impacts on your site ranking results. 

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Modifying the structure of internal links

Fortunately, it is not difficult to fix this issue. Dev team can modify the code in the product.grid-item.liquid file. If you follow those instructions, your Shopify site’s collection pages will link to the canonical /product/ URLs.

2. Add relevant structured data

The data structure is the arrangement of data in hierarchical order. A site with structured data will help Shopify understand more about the content of the web. Shopify site is considered as a very good structured data system. Additionally, Shopify also provides Google with important information to know your site better. Basically, you can add structured data in 3 ways: using Shopify SEO app, doing manually in-house, or outsourcing to a Shopify Expert.

There are Shopify themes that should contain Product structured data which provide search engines with information related to your product, such as name, price, description, specification, etc. You can even benefit more from product structured data if it is expanded to your category pages. Other types of structured data include Article structured data which is needed for a Shopify blog and BreadcrumbList structured data for websites with breadcrumb internal links.

You can check whether your site includes structured data, or whether it contains any errors by using the Structured Data Testing Tool from Google.

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3. Add a sitemap to your site

A sitemap in a website is a system of links leading to the main pages and subpages that are shown clearly and coherently. A sitemap helps search engines to crawl the website properly and effectively. Any changes made to the websites are also updated.

If your website has a detailed sitemap, it will help to improve your SEO ranking. Also, a sitemap helps search engines can better crawl your webpage, there is more content to be found, which results in more search traffic and increased SEO rankings.

There are a few formats of sitemaps, such as XML, RSS / ATOM Feed and Plain Text file. The most common one is XML as it is the most flexible. It enables connecting sitemaps together and linking to language-specific pages. Meanwhile, RSS/ATOM Feed only informs search engines about the most recent changes to the website, so it is usually used for blogs. The plain text file is the most straightforward format, but also the least flexible one. The text file contains only a list of pages, one page per line. You cannot find extra information, for instance, the date of the last change.

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Moreover, crawling and indexing play an important part in e-commerce SEO. You can consider using the robots.txt file for your Shopify store. You cannot modify the robots.txt file in Shopify stores. However, “non-index” can be added through the theme.liquid in case you don’t want Google to crawl all of your content.

Additionally, there are some parts on your site that Shopify cannot crawl in such as the Admin area, checkout, orders, shopping carts, internal search and policies page.

Robots.txt is the easiest way to control Google’s crawl of your site. As a result, changing it may be very difficult. However, there are some methods of modifying Google’s crawl such as “nofollow” or canonical tags.

>>>Don’t Ignore! All things about Sitemap – the most crucial factor of your e-commerce website

4. Optimize your keyword

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A keyword is any word that people usually search when they have a demand for any good or service. To boost the SEO ranking, you should discover which keywords your target customers always use.

There are many online tools to find keyword ideas and the number of times that keyword is searched in search engines. Keep in mind that the medium keyword is more efficient than the general one. To optimize your site in a search engine system, you can add keywords in four main places such as page titles, meta descriptions, ALT tags, and a page’s body content. 

To create a keywords list for your site, there are several ways such as:

  • Using Google Adwords
  • Exporting Adwords keywords that have high conversion rates
  • Exporting keywords get impressions in Google Search Console
  • Using Ahrefs to research keywords via your competitors’ site

>>>MUST TRY! The best Keyword Research Tools for E-commerce Businesses

5. Use relevant plugins and apps

To support users, Shopify offers many apps that allow you to add many advanced features to your site. Let’s check out the top Shopify apps for SEO right now:

  • Crush.pics: A great automated way of compressing large image files. Crucial for most Shopify sites as many of these sites are heavily image-based.
  • JSON-LD for SEO: This app may be used if you do not have a Shopify developer who is able to add custom structured data to your site.
  • Smart SEO: An app that can add meta tags, alt tags, & JSON-LD
  • SEO Booster
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Shopify is considered the best e-commerce software for small businesses. That’s why the Shopify app store is an extraordinary place where you can find various affordable SEO services that work seamlessly with a small brand.

A representative from the SEO category on the app store is the SEO Booster app. This flexible tool is suitable for both SEO amateurs and SEO experts. It will help you take care of SEO issues including image search, duplicate content, broken links, sitemap, Google structured data, and keyword research.

Besides, many suggestions are offered to fix the problems and improve your store’s rankings on search engines. The app also helps you easily measure the return on investment. In addition, you can control your business’s performance with various types of comprehensive reports.

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I hope that this reply can help you gain more information about SEO on Shopify. Give me a like if you find it helpful. Have a good day!

SEO Booster - The best Shopify SEO App
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Thank you!!!

Hi @BrandedbyX 

At the end of the day it comes down to these 5 core elements:

1: Content - Your content needs to be thought through and targeted at your ideal customers, and the intent of your content MUST match the search intent. For example, when you carry out your keyword research you should always look at the SERPs to look see what Google is showing you, such as collection pages, product pages, or long-form affiliate pages, etc. 

Also, when writing for your collection pages you should consider putting the content below the products. Your customers are on your collection pages for what you sell, not for written content. Written content should be on the page primarily for Google's sake but below the products. Good content helps Google understand what your page is about, as well as opening up your page to a much broader range of searches! 

2: Links - Backlinks still matter, a lot! To give you an example, we built a dozen or so niche relevant links to a client site in a competitive niche recently and the results we spectacular. Their site went from the bottom of page 5 to the middle of page 1 within 4 weeks. 

Don't get hung up on made-up metrics such as DA (domain authority) of websites, just make sure they're relevant to your niche.

Note: your content must be right, first. Without good content links simply aren't as effective!

3: User Experience - The UX of your site must be simple. Make sure you can navigate your site easily and that the main content of your site (mainly images & buying options) is visible first and quick to load. We use Crush Pics, which is a good app for optimising images.

Don't get too hung up on the whole Core Web Vital issue that many are right now, because it's not as important as content and links. Come back to it when you've taken care of #1 & 2.

4: Engagement - We're seeing more and more success in eCom sites that have good customer engagement. And by that I mean CTR and time on site, so find a way to make your site engaging. Give them a reason to spend time there.

5: Patience - SEO takes time, effort, and understanding. It's not rocket science but it is an involved discipline. And unless you've used a dropped domain with good links pointing to it, you should expect to wait from anywhere between 6-12 months (depending on your competition) to start seeing worthwhile results.

I optimise Shopify sites so they rank highly in Google.

Interested in working with me? Let's talk https://digitalcornerstone.co.uk/
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Edward-Newgate
Navigator
505 21 60

Hi @BrandedbyX 

I'd recommend you read this: 8 Best Ecommerce Marketing Strategies to Grow Your Business.

Hope it helps!

Was my reply helpful? Click Like or Mark it as an Accepted Solution to let me know!
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UpPromote
Shopify Partner
23 0 1

Hi @BrandedbyX ,

Firstly, congratulation for your first online business. It would be hard at the beginning. Most other business would be same as you in the past, and now they are successful So be patient!

With the marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. Running ads is popular method to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which helps to grow your business faster and stably. This marketing campaign allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

How to success with affiliate marketing? Here is a real story: Armin Reischer: How we monitor all affiliates and boost our sales – Blog Uppromote

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Here are the benefits of affiliate marketing

1. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

In addition, by using affiliate marketing alongside other forms of marketing, you are generating different income streams. In fact, different affiliates will provide variety of advertising techniques, such as email, Facebook advertising, pay-per-click, guest blogging, etc. For this reason, your Shopify business never relies on one form of marketing.

Another instance, if you want to drive specific products which have low profit, you can use UpPromote: Affiliate Marketing to set the best special commission rule such as offering a higher commission rate for each specific product. That will create affiliate motivation to work harder.

2. Expand your target audiences

The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence. By working with affiliates, you not only get your products reach to new audiences, but also create an awareness that could have the potential to extend beyond a single-product promotion.

However, “Too much of anything isn't good for anyone”. If your Shopify business doesn't mind a suitable affiliate recruitment strategy, your time and resources will be wasted. Therefore, to approach qualified affiliates, you can use UpPromote Marketplace where includes top Shopify offers that are open to any affiliate to join and apply. The more information like category, or program details are provided on UpPromote Marketplace, the more possibility it is that affiliates are interested in your business.

 

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3. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

Furthermore, using UpPromote Marketplace to recruit affiliates in new markets is an easy way to branch out your reputation into these markets without generating the cost for an entire marketing campaign. In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

In addition, if your products can be marketed worldwide, affiliate marketing is a low-risk and cost-effective way to tap into the global marketplace. With the huge number of affiliates based internationally, they can support you to market your products strategically, as well as provide widely your products to international markets.

 

4. Promote business brand name

By partnering with trusted ambassadors, you can further your reputation significantly. In fact, in the research phase of an online purchase, customers will spend their priority for retailers they are familiar with. They have a certain level of trust in websites they frequently visit for finding product recommendations. As a result, when these reliable partners champion your products, that will further solidify consumer confidence in your Shopify business. 

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A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales.

In addition, the high coverage of your brand across reputable media platforms will help your brand become stronger. The more websites your products shown, the more people will recognize your brand name.

I hope my recommendation will be helpful for you. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

UpPromote: Affiliate Marketing - the best Shopify affiliate app
- The powerful tools to support Shopify merchants to build, manage and succeed effectively with affiliate marketing.
- At the moment UpPromote reaches 35K+ merchants used; and 724K+ affiliates signed up, and 25M clicks recorded.
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Kaylee10
New Member
6 0 0

Hi Jennie, 

Congratulations on the launch of your new store, it looks great!

To get started with marketing your eCommerce store, I would suggest having a quick read through the below blog articles: 

It would also be very beneficial to use an app on Shopify that allows you to market your product on multiple channels (such as as Facebook, Google, Amazon, Bing etc). I would recommend Shopify's leading feed management app for only $11.99/month.

It would be a great idea to sign up for a 14 day free trial, to see if this is something you think would work for you! See link below: 

ShoppingFeeder FREE Trial

Hope this helps, 

Kaylee

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