How do you get your idea to a company?

New Member
2 0 0

I have lots of million dollar ideas, and I'm not sure how to get them where they should be. I'm not looking to start a company, just sell my ideas to companies who will profit from them.

Update: These are ideas for new products that will make life easier.

Regards, 
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Shopify Partner
769 26 211

Well done on having great ideas - have you tried contacting the companies directly? 

What I would do is to pick one of the ideas, perfect it, research if it's viable, create a very good business plan, get a loan and start a business of your own. Chances are the businesses you are trying to pitch to already have the same ideas and are currently working on them.

Another great option is to become a marketing consultant and approach the companies by pitching your ideas from the point of a freelance consultant, charging by the hour.

Either/or. 

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Tourist
16 0 0

Selling an idea, is the same for a company, individual or group of people. You need to focus on the vital three steps:

  1. Know your audience
  2. Get in front of your audience
  3. Enable your audience to do some action (buy, promote, carry out the idea)
  • Know your market. This means gathering as much feedback as possible on your own invention idea. Focus group testing, even among friends and family, is one good way. You should also compile data on similar and competing products--info on what's out there, what's selling and who's producing it, for example.
  • Do some legal legwork. Go as far as you can to determine if your invention is patentable or if it can be produced without infringement on other filed patents. A preliminary patent search on ustpo.gov will get you on your way. Also, the more information you can gather about regulatory issues or necessary legal steps, the better.
  • Look into production. Learning about the production process can be extremely helpful, particularly if your invention calls for unique materials or unusual manufacturing techniques.
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