How else to improve SEO?

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Excursionist
28 0 4

Hello all, 

 

I've recently launched my online clothing store: https://shoplaundromat.com/

 

I do understand SEO is something that takes time, yet I want to know what else I can do. In an attempt to improve SEO, I have completed everything on this list: https://help.shopify.com/en/manual/promoting-marketing/seo

 

Is there any other action I can take?

 

Thank you very much in advance, 

Fatima

 

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What are SEO practices did you do?

 

Upon checking your website, you have to improve your technical SEO especially the rich snippets. Your website should have Rich Snippet Code to fetch easily the data/information of your website to Search Engine especially to Hummingbird. You have to hire some developer to implement the Rich Snippet codes.

 

https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fshoplaundromat.com%2F

 

Lastly, you have to improved the your content especially About Us. So make create a business profile to make it More Credible and reputable website. Also you to have create to make engage your potential customers.

 

By the way, you clothes are really elegant and ideally to give this present to love ones.

0 Likes
Highlighted

What are SEO practices did you do?

 

Upon checking your website, you have to improve your technical SEO especially the rich snippets. Your website should have Rich Snippet Code to fetch easily the data/information of your website to Search Engine especially to Hummingbird. You have to hire some developer to implement the Rich Snippet codes.

 

Lastly, you have to improved the your content especially About Us. So make create a business profile to make it More Credible and reputable website. Also you to have create to make engage your potential customers.

 

By the way, you clothes are really elegant and ideally to give this present to love ones.

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Hi Fatima,

 

It's great that you have optimized your website following this helpful guide - that's a great start. Google snippets optimized using structured data, while important, I recommend not worrying about now; that's a too advanced element for you to dive into if you are just starting out SEO optimizing your website. 

 

The best way to start is to analyze your website using a simple free SEO tool. Once you get the results, you can optimize your website following their suggestions.

 

After running a basic SEO test, I discovered few elements, that you can work on now. 

 

H tags [heading tags] - make sure to use bigger variety of tags, and add them in the right order [H1-H2-H3-H4...]:

 

Screen Shot 2019-02-18 at 15.33.28.png

 

Optimize your content with the right keywords following the keyword consistency rules, to help you rank for your target keywords - your homepage currently is optimized for these keyword phrases:

 

Screen Shot 2019-02-18 at 15.35.59.png

 

If you're not sure which keywords to target, consider running detailed keyword research. See this free guide on how to run keyword research using FREE tools: https://rockpapercopy.info/keyword-research/ 

 

Your Google snippet title [meta title] could be more detailed. You only include "Laundromat" which can be too vague for people to decide whether they should click on your listing:

 

Screen Shot 2019-02-18 at 15.41.06.png

 

Some of your images have empty alt tags:

 

Screen Shot 2019-02-18 at 15.41.54.png

 

Make sure to apply descriptive SEO-friendly tags to all images. Also, your images are on a big side [100kb+], which might significantly slow down your website.

 

Website speed is an important SEO factor and slow websites have difficulty ranking well in Google. Consider compressing your images with a free tool like this one: https://tinyjpg.com

 

Consider also Geotagging your images with this tool: https://www.geoimgr.com [jpeg only]. Websites with Geotagged images tend to rank better than the websites that don't do it, so it's worth spending time doing this.

 

Make all your URLs SEO-friendly - now it's a perfect time for you to optimize your URLs as your website is brand new - so you won't get many 404 pages by people visiting your pages using older links that no longer work. URL optimization is important for Google, so make sure to complete that as well.

 

Duplicate content - you probably don't have any duplicate content yet, but it's worth checking it on a regular basis with this tool: http://www.siteliner.com

 

Broken links - check your website regularly for any broken links and fix them.

 

Blogging - consider blogging regularly and create valuable, shareable content. Google pays attention to how people interact with your content. If your visitors share your blog post or comment on it, Google reads it as people find your website valuable and will rank you higher. Blogging, if done right, can also help you improve your SEO further.

 

All these elements you can implement yourself, and they will help you improve your SEO. 

 

I hope it helps, if you'd like to learn SEO further, consider subscribing to my newsletter for daily SEO tips: http://eepurl.com/dlNoo5

 

Best regards,

Maggie

Shopify Partner | Ecommerce expert

Rock Paper Copy  

maggie@rockpapercopy.info

 

✅ Get FREE website audit | Click here: https://www.rockpapercopy.com/audit/

2 Likes
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Excursionist
28 0 4

Hello @Rockpapercopy !

 

Sorry for my late response, thank you so much for your advice, I've been busy making the changes that you recommended.

 

It's so kind of you to provide such in depth details and analysis; I'm currently also reading through articles on your site :) 

 

I hope you have a lovely day!

Fatima

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Hi Fatima, happy to help :)

✅ Get FREE website audit | Click here: https://www.rockpapercopy.com/audit/

1 Like
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Tourist
7 0 2

Hello Fatima,

 

Adriana here from Adolab.

 

This is a great question!:)

 

I recommend making sure you have complete and correct structured data on your site.

 

Having structured data is even more important in 2019 than ever before.

 

Google just announced that they will be considering structured data as one of the most important elements on a website (when it comes to ranking and showing a site in search results). Having structured data helps improve your overall ranking because it signals to Google that you're a legit site. It can also help you improve your click through rate. And lastly, structured data helps Google award you with "rich snippets" which are enhanced search results that display extra info such as pricing, star ratings, and availability.

 

An app like Get Clicked SEO can give you structured data automatically, and help you track your progress to see results.

 

Also, you can use this app to check your website for any common SEO issues such as missing ALT text, product descriptions that are less than 300 words, having too many h1 tags, having missing h1 or meta description tags, and also checking to see if you are targeting a keyword for each product page.

 

3 quick tips for you:

- Make sure to write 10k words per month on your blog targeting researched keywords

- Try to get high quality backlinks to your site from websites in your niche

- Make sure you have a page on your navigation menu dedicated to being "corner stone content"

 

I hope I've been able to shed some light on this issue. Feel free to reach out to me at support@adolab.com if you have any questions about SEO or would like a free structured data audit. I would be more than happy to help you out!

 

Cheers,

Adriana @Adolab

1 Like
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Excursionist
28 0 4

Hi Adriana at @Adolab !

 

Thank you for this information, I really liked the article about corner stone content, it was an interesting read.

 

We will be working on backlinks soon as we reach out to publications as a part of our marketing strategy. I'm currently working on keywords and optimising ALT image text too.

 

Thanks for taking the time to reply, we really appreciate it!

 

Kindest regards,

 

Fatima

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Hi Fatima,

 

Just focus on content especially blogs, images, press release etc. to boost the ranking of your website in search engine.

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Tourist
7 0 2

Hey Fatima!


Glad you enjoyed our article on corner stone content!

 

If you'd like to read some more helpful tutorials that I wrote about SEO, here's a really good one about image ALT TEXT  and another one about how to pick the right keyword.

 

And you guessed it, our app Get Clicked SEO can help guide you with your ALT Text and keyword optimizations ;-)

 

Enjoy! And I wish you much success with your store in 2019!

 

Cheers,

Adriana @Adolab

1 Like