Shopify isn’t your brand, it’s software. You need to promote your brand which happens to use Shopify. Remove their name from your head, your store and every effort you make or you won’t build trust for your brand.
Nothing is free. You’re either spending cash, or boatloads of time which absolutely has a cash value. My time is worth about $150 hr, so time I spend NOT bringing in new money is expensive. Keep that in mind for yourself.
So…no cash alternatives -
None of this usually works immediately but can absolutely grow your business and should be used by every store.
99% of these drop ship Shopify stores fail. They fail primarily for these reasons:
But the #1 reason these stores fail is because the owner didn’t do enough research to know how to create a successful business. Nothing I just wrote should be news to you if you’ve done your homework, understand your customer, offer a compelling value and have enough money and profit margin to grow.
Go forth and prosper.
The way you are describing all the ways to promote your store is very effective, we can promote our business without paid the money. There are a few ways which we can apply that:
Very nicely sad dear
There are many ways to promote your website, blog but in my opinion social media like Facebook group, quora, is a great way to build your branding and get instant traffic to your store to increase sales
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It is extremely difficult to gain exposure for a new store nowadays which is exactly why we created Upurr. You mentioned utilising free marketing avenues and we basically offer a free service where stores can sign up and connect their Shopify store via our Shopify App called Upurr Store. We then direct targeted shoppers to your web store so you don't just receive any shoppers but shoppers that are actually interested in your sort of products.
The online shopping market is becoming more and more vast and thus becoming even more difficult for smaller or new online stores to get noticed so any free resources are worth utilising because as I know as a store owner - its very costly running marketing campaigns and you're never guaranteed to get sales from them.
Some other free services i've found helpful are Yell (online directory) and joining Facebook groups has been really helpful not just for support and tips but also to share your store with other store owners which lets face it - they might like your products and buy them!